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What data is collected from interviews?
Qualitative data about peoples experiences
Strengths of all interviews
People can be put at ease by interviewing them in groups.
Interviewer can ask questions that are easy to understand.
An interviewer can win the trust of people when talking about sensitive topics.
Weakness of all interviews
A team may be need to help - and will be paid.
Interviewers may influence answers people give ( not valid).
Time consuming
What is a structured interview?
Same questions given to everyone, some closed questions, some open.
What is an unstructured interview?
Planned questions but flexible to be like conversations to find out more about any interesting answers.