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Social Psychology
A broad field devoted to studying the way people relate to each other.
Social Cognition
The study of memory and biases that help explain how people think about themselves and others.
Attitude
A set of beliefs and feelings.
Mere Exposure Effect
The phenomenon where increased exposure to something leads to increased liking.
Central Route of Persuasion
Deeply processing the content of a message.
Peripheral Route of Persuasion
Involves other aspects of the message, including the characteristics of the person imparting it.
What Study Shows The Relationship Between Attitudes and Behavior
Richard LaPiere shows a discrepancy between attitudes and actual behavior towards Asians.
Cognitive Dissonance Theory
The idea that people are motivated to maintain consistent attitudes and behaviors, leading to mental tension when they do not.
Foot-In-The-Door Policy
The strategy of getting someone to agree to a small request to increase the likelihood of agreeing to a larger request later.
Door-In-The-Face Strategy
The approach where a large request is followed by a smaller request, which is more likely to be accepted.
Norms of Reciprocity
The tendency to feel obligated to return a favor.
Attribution Theory
Explains how people determine the causes of observed behaviors.
Person-stable Attribution
Believing that someone always behaves in a certain way.
Person-unstable Attribution
Believing that someone does not usually behave in a certain way.
Consistency
How similarly individuals act in the same situation over time.
Distinctiveness
How similar a situation is to other situations.
Consensus
Considering how others in the same situation have responded.
Self-Fulfilling Prophecy
Preconceived ideas about others that influence their behavior.
Fundamental Attribution Error
The tendency to overestimate dispositional factors and underestimate situational factors in others' behaviors.
Individualistic Cultures
Cultures that stress the importance and uniqueness of the individual.
Collectivist Cultures
Cultures that emphasize a person's link to various groups.
False-Consensus Effect
The tendency to overestimate the number of people who agree with one's views.
Self-Serving Bias
The tendency to take more credit for good outcomes than for bad ones.
Just-World Bias
The belief that bad things happen to bad people.
Stereotypes
Ideas held about members of different groups that influence interactions.
Prejudice
An undeserved, usually negative attitude toward a group of people.
Ethnocentrism
The belief that one's culture is superior to others.
Discrimination
The combination of prejudice and action against a group.
In-Group
Members of one's own group.
Out-Group
Members of other groups.
Contact Theory
The idea that contact between hostile groups can reduce animosity if they work toward a common goal.
Instrumental Aggression
Aggression intended to secure a particular end.
Hostile Aggression
Aggression with no clear purpose.
Frustration-Aggression Hypothesis
The idea that frustration increases the likelihood of aggression.
Prosocial Behavior
Factors that make people more likely to help one another.
Bystander Intervention
Conditions under which people are more or less likely to help someone in trouble.
Bystander Effect
The phenomenon where the presence of more witnesses decreases the likelihood of intervention.
Diffusion of Responsibility
The reduction of personal responsibility to act when in a group.
Pluralistic Ignorance
The tendency to look to others to determine appropriate behavior in a situation.
Similarity
The attraction to people who are similar to oneself.
Proximity
The physical nearness to others.
Reciprocal Liking
The mutual liking that fosters relationship growth.
Self-Disclosure
Sharing personal information to foster intimacy in relationships.
Social Facilitation
The tendency to perform better in front of an audience.
Social Impairment
The decline in performance on difficult tasks when being watched.
Conformity
The tendency to align with the views or actions of others.
Obedience Studies
Research by Stanley Milgram on how far participants would go to follow orders.
Social Loafing
The phenomenon where individuals exert less effort in a group than when alone.
Group Polarization
The tendency for groups to make more extreme decisions than individuals would.
Groupthink
The tendency for groups to make poor decisions due to suppressed reservations.
Deindividuation
The loss of self-awareness in groups, leading to behavior one would not typically engage in.