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qualitative research
method of gathering NON-numerical data to understand peoples experience and motivations
quantitative research
the process of collecting and analyzing numerical dataanal
critical research
analyzing the role of power dynamics, social biases, and historical context to established norms and promote more equitable understanding
ethnography
research method that involves observing and interacting with people in their natural environment to understand their culture and social behaviors
intrapersonal communication
the exchange of information, feelings, and meaning between people
public speaking
the act of speaking to a group of people, or audience, to convey information or ideas
perception
the process of selecting, organizing, and interpreting information from our senses
cognitive schemata
mental frameworks that help people organize and interpret information
prototypes
communication tools to explain, gain feedback, negotiate, or persuade
personal constructs
mental frameworks individuals develop to interpret and understand the world around them
stereotypes
oversimplified ideas about how people think, behave, or communicate based on characteristics like gender, ethnicity, or occupation
scripts
sequences of actions or behaviors that helps guide social interactions
attributions
the process of assigning a cause or reason to someones behaviors or actions
self-serving bias
the tendency to attribute our success to internal, personal factors AND out failures to external, situational factors
regulative rules
rules of action used to determine how to respond or behave
constitutive rules
rules of meaning used by communicators to interpret or understand an event or message
symbols
serve two distinct social-cognitive functions : communication and representation
arbitrary
the relationship between a word or symbol and it’s meaning isn’t inherently connected, but rather assigned by social convention
ambiguous
a message or statement that can be interpreted in multiple ways, leaving room for uncertainty or confusion about the intended meaning due to unclear wording or lack of context
abstract
allows us to convey important human ideas like scientific and social concepts
punctuation
use of symbols like commas, periods, question marks, etc
indexing
the process where individuals use specific cues or signals to identify and interpret the meaning of another persons’s message
haptics
the act of communicating through touch, using physical contact to convey emotions, intentions, and social cues without speaking
proxemics
the study of how humans communicate in different spaces
chronemics
how people use and perceive time in social interactions (pacing of conversations)
paralanguage
the non-verbal aspects of speech, like tone of voice, pitch, volume, and pace that accompany spoken words and add meaning to a message
kinesics
the interpretation of body language : facial expressions and gestures
artifacts
physical objects or items that people use or display to convey meaning beyond their practical function