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aim of qual
explore meaning, experiences and perspective in depth, especially when numbers alone are insufficient
when qual is appropriate
when investigating complex, new or sensitive issues or when understanding lived experience is important
types of qual
interviews
focus groups
observations
textual materials - diaries, social media
thematic analysis
to identify and interpret patterns of meaning (themes) across qualitative data
steps of thematic analysis
Familiarisation
Coding
Generating themes
Reviewing themes
Defining/naming themes
Writing up
inductive coding
data driven (bottom up)
deductive coding
theory driven (top-down)