week 11 - qualitative data analysis

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7 Terms

1
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aim of qual

explore meaning, experiences and perspective in depth, especially when numbers alone are insufficient

2
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when qual is appropriate

when investigating complex, new or sensitive issues or when understanding lived experience is important

3
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types of qual

  • interviews

  • focus groups

  • observations

  • textual materials - diaries, social media

4
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thematic analysis

to identify and interpret patterns of meaning (themes) across qualitative data

5
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steps of thematic analysis

  • Familiarisation

  • Coding

  • Generating themes

  • Reviewing themes

  • Defining/naming themes

  • Writing up

6
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inductive coding

data driven (bottom up)

7
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deductive coding

theory driven (top-down)