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demand curve
shows the quantity demanded and different prices
quantity demanded
the quantity that buyers are willing and able to buy at a particular price
demand vs quantity demanded?
demand refers to the entire curve
quantity demand refers to a point on the demand curve
where do price and quantity go on the graph
price goes on the y-axis
quantity goes on the x-axis
law of demand
ceteris paribus, a rise in the price of a good or service will decrease the quantity demanded of that good or service
utility
how much happiness or satisfaction you get from something
marginal utility
extra happiness you get from consuming ONE MORE unit of something
diminishing marginal utility
the more you have of something, the less extra happiness you get from each additional one
market demand
everyone’s demand added together
you want 2 pizzas, friend wants 3, mom wants 1, 2+3+1 = 6
so market demand is 6 pizzas
change in price is what
causes movement along the demand curve
what shifts demand curve
population, expectations, seasons, tastes, income
normal goods
demand increases when income increases
inferior goods
demand decreases when income increases
substitutes in consumption
if two are substitutes when the price of one goes down there will be a decrease in demand of the other good
complements in consumption
if two goods are complements a decrease in the price of one good leads to an increase in the demand of the other good
supply curve
a function that shows the quantity supplied at different prices
quantity supplied
the quantity that suppliers are willing and able to produce and sell at a particular price
law of supply
a rise in the price of a good or service will increase the quantity supplied of that good or service
marginal cost
how much extra does it cost to produce one more unit
variable costs
costs that change depending on how much you produce
fixed cost
costs that stay the same regardless of how much you produce