com 100 (midterms)

Language Varieties

A specific set of linguistic items or human speech patterns connected to an external factor like a geographical area or social group.

Standard

The variety of language that is considered to be the norm.

Sociolect

A variety of language used by a socioeconomic class, profession, age group, or any other social group.

Dialect

A regional or social variety of a language, distinguished by pronunciation, grammar, and/or vocabulary.

Idiolect

An individual's distinctive and unique use of language, including speech, vocabulary, grammar, and pronunciation.

Ethnolect

Marks speakers as members of ethnic groups who originally used another language or distinctive variety.

Pidgin

A new language that develops in situations where speakers of different languages need to communicate without a common language.

Creole

A pidgin that becomes the first language of a community, serving as their mother tongue.

Multimodal literacy

Understanding various ways of knowledge representation and meaning-making through multiple modes.

Mode

Refers to different means of communication, such as spatial, linguistic, visual, gestural, and aural.

Media/Medium

The means through which messages are conveyed; 'Medium is the message' (McLuhan).

Affordances

Features or nuances that help users understand how to utilize media effectively.

Genre/Genre Conventions

Categories of artistic or literary forms, such as songs, films, theatre, and books.

Rhetorical Situation

The relationship defined by the author, genre, audience, and context (or implied author) of a text.

Critical Discourse Analysis

Research that studies how social power abuse, dominance, and inequality are enacted, reproduced, and resisted in discourse.

Rhetorical principles

Ethos, pathos, and logos

Visual presentation

Words and images presented in different formats

Norman fairclough

one of the founders of critical discourse analysis as applied to sociolinguistics.

Dale Ludwig

“A well-designed visual do more than provide information; they bring order to the conversation”