com 100 (midterms)

PURPOSIVE COMMUNICATION

Language Varieties - is a specific set of “linguistic items” or human speech patterns which we can connect with some external factor apparently, a geographical area or a social group

• Standard - is the term used for that variety of language which is considered to be the norm

• Sociolect - used by a socioeconomic class, a profession, an age group, or any other social group

• Dialect - a regional or social variety of a language - distinguished by pronunciation, grammar, and/or vocabulary

• Idiolect - is an individual's distinctive and unique use of language, including speec - This unique usage encompasses vocabulary, grammar, and pronunciation

• Ethnolect - marks speakers as members of ethnic groups who originally used another language or distinctive variety

• Pidgin - a new language which develops in situations where speakers of different languages need to communicate but do not share a common language.

• Creole - is a pidgin that becomes the first language of the children - mother tongue of a community

Multimodal literacy - Understanding the different ways of knowledge representations and meaning-making - many modes or ways of conveying a particular message

 Multimodal texts

• Advertisements

• posters

• News reports

• websites

• Films

• theatre

• Signages

• Graphics

The Language of Multimodality - Multimodal texts can be examined using the rhetorical principles of ethos, pathos, and logos since they can be thought of as arguments based on their capacity to convince us toward a particular belief, feeling, or concept.

• Mode - spatial, linguistics, visuals, gestural, aural, etc.

• Media/medium - “Medium is the message.” (McLuhan)

• Affordances - Features or nuances to understand how to use the media

• Genre/ Genre Conventions - songs, films, theatre, books, etc.

• Rhetorical Situation - based on the author, genre, audience, and context (or implied author)

• Author (and Implied Author) - film director or writer (e.g., McDonalds or WebMD)

Visual Presentation - Words and images presented in different formats can appeal directly to your audience's imagination, adding power to your spoken words.

Critical Discourse Analysis - is a type of discourse analytical research that primarily studies the way social power abuse, dominance, and inequality are enacted, reproduced, and resisted by text and talk in the social and political context.