PURPOSIVE COMMUNICATION
Language Varieties - is a specific set of “linguistic items” or human speech patterns which we can connect with some external factor apparently, a geographical area or a social group
Standard - is the term used for that variety of language which is considered to be the norm
Sociolect - used by a socioeconomic class, a profession, an age group, or any other social group
Dialect - a regional or social variety of a language - distinguished by pronunciation, grammar, and/or vocabulary
Idiolect - is an individual's distinctive and unique use of language, including speec - This unique usage encompasses vocabulary, grammar, and pronunciation
Ethnolect - marks speakers as members of ethnic groups who originally used another language or distinctive variety
Pidgin - a new language which develops in situations where speakers of different languages need to communicate but do not share a common language.
Creole - is a pidgin that becomes the first language of the children - mother tongue of a community
Multimodal literacy - Understanding the different ways of knowledge representations and meaning-making - many modes or ways of conveying a particular message
Multimodal texts
Advertisements
posters
News reports
websites
Films
theatre
Signages
Graphics
The Language of Multimodality - Multimodal texts can be examined using the rhetorical principles of ethos, pathos, and logos since they can be thought of as arguments based on their capacity to convince us toward a particular belief, feeling, or concept.
Mode - spatial, linguistics, visuals, gestural, aural, etc.
Media/medium - “Medium is the message.” (McLuhan)
Affordances - Features or nuances to understand how to use the media
Genre/ Genre Conventions - songs, films, theatre, books, etc.
Rhetorical Situation - based on the author, genre, audience, and context (or implied author)
Author (and Implied Author) - film director or writer (e.g., McDonalds or WebMD)
Visual Presentation - Words and images presented in different formats can appeal directly to your audience's imagination, adding power to your spoken words.
Critical Discourse Analysis - is a type of discourse analytical research that primarily studies the way social power abuse, dominance, and inequality are enacted, reproduced, and resisted by text and talk in the social and political context.