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What context automatically carries over from Journey A to Journey B when a Jump activity fires?
Only profile identity — everything else (custom action responses, computed values, the original triggering event) must be explicitly mapped as an Action Parameter on the Jump.
What happens if a Jump activity has an unmapped target-event field when you try to publish the journey?
The Jump node can still be saved with the validation error showing, but Publish is blocked until every target-event field is mapped.
What makes a target journey a good fit for a Jump activity versus using two independently-triggered journeys correlated by a profile attribute?
Every field the target journey's starting event needs must already be known — either present in the source event or computed by the source journey before the Jump fires.
Are Supplemental Identifiers supported for inbound channels like web and in-app?
No — Supplemental Identifiers are outbound-actions only; not supported for inbound channels.
What must a Supplemental Identifier's data type be?
A string.
What's the max number of concurrent journeys a single profile can be in via Supplemental Identifiers?
10.
Where do you apply a Channel rule set (frequency capping) to a specific journey's email action?
Inside the Email action node — open the message content editor and click "Add Business Rule" to select the rule set.
Where do you apply a Journey rule set (entry/concurrency capping) to a journey?
In the journey's Properties panel, via the Capping rules dropdown.
What's required before a rule set (or an individual rule within it) is even selectable in these dropdowns?
Both the rule and the rule set must be Active (not Draft) — activation can take up to 10 minutes to propagate.
What is AJO's journey payload size limit, and what happens if it's exceeded?
4 MB — journey publication fails if exceeded.
What's the recommended max event payload size for a journey, even though the hard limit is higher?
Under 800 KB.
How many pending events can queue per profile per journey version before additional events are dropped?
10 events.
What's the max profile instance size AJO will work with in a journey?
1 MB.
Which AJO capability is best for a complex batch workflow needing multi-entity data (e.g. profile + product data) and an exact pre-send audience count?
Orchestrated Campaign.
In a Decision Scope with multiple Evaluation Criteria, what actually controls which criterion is evaluated first?
The position/order of the criteria within the Decision Scope — not the ranking formula or offer priority values.
Within a single criterion's Collection, what does a ranking formula control?
Only which offer wins within that criterion's collection — it does not affect which criterion or scope runs first.
Which Offer Decisioning API should you use for real-time web/mobile personalization needing <200ms latency and no event history?
Edge Decisioning API.
Which Offer Decisioning API should you use for email personalization computed at send time, with access to full profile and event history?
Offer Hub API (500ms+ latency).
What happens at runtime if an offer's Representation Placement doesn't match its Decision Scope's Placement?
AJO doesn't enforce this at config time — the offer simply has no eligible content for that scope at runtime, so evaluation moves on (next criterion, or fallback).
What two properties must a Fallback Offer have (or not have)?
No eligibility rules and no capping — and every Decision requires one before it can be activated.
Why might the "Offer decision" component be missing from the Email Designer with no error shown?
Decision Management isn't provisioned for the org, or the user's role lacks Decision Management permissions — it's silently hidden.
If you change which Collection a live Decision's Evaluation Criterion points to, what must happen to any journey using that Decision?
The journey must be unpublished and republished for the change to take effect.
Which AJO campaign type suits a routine monthly newsletter with a simple, scheduled send to all recipients at once?
Action Campaign.
For an API Triggered Campaign, what must you enable if the incoming API call might target a profile that doesn't exist yet?
The "automatically create new profiles" checkbox — otherwise the call fails.
What distinguishes a multi-armed bandit content experiment from a classic A/B test?
It automatically reallocates traffic every 7 days toward the better-performing treatment, rather than using a fixed split.
What confidence threshold does a classic A/B content experiment use to declare a winner?
95%.
What does the Litmus integration in AJO require, even though it's a built-in/OOTB integration?
A separate Litmus account.
What must be configured before you can create an AJO landing page?
A landing page subdomain first (Channels > Landing page settings > Landing page subdomains), then a landing page preset.
Is xEvent available in the Personalization Editor used for message content?
No — xEvent is only accessible in the Advanced Expression Editor, used for journey conditions, waits, and action parameter mapping.
Which placeholder do you use inside a collection filter when the array comes from the triggering event payload?
currentEventField.
Which placeholder do you use inside a collection filter when the array comes from an external data source?
currentDataPackField.
Which placeholder do you use inside a collection filter when the array comes from a custom action's response?
currentActionField.
What are the four functions available for working with collections in expressions?
all(condition), first(condition), last(condition), at(index) — index is zero-based.
When should you use a Non-Profile Dataset (Data Lake) instead of a Profile-Enabled Dataset for incoming data?
When the data needs an identity field matching the profile for personalization, but should NOT contribute to audience creation or identity stitching in RTCDP.
Using the Adobe Analytics connector without A4T enabled, how long until new data reaches Real-Time Customer Profile?
Under 2 minutes.
Using the Adobe Analytics connector with A4T enabled, how long until new data reaches Real-Time Customer Profile?
Up to 30 minutes.
How long until Adobe Analytics data reaches Customer Journey Analytics without identity stitching?
Under 3.75 hours.
How long until Adobe Analytics data reaches Customer Journey Analytics with identity stitching?
Under 7 hours.
Which Analytics identity is guaranteed to exist on every Adobe Analytics event, regardless of Experience Cloud Identity Service implementation?
AAID (Legacy ID / s_vi cookie ID).
Which Analytics identity only exists if Experience Cloud Identity Service is implemented?
ECID (aka MCID).
Which Analytics identity is based on the s.visitorID variable?
AACUSTOMID.