Defining Media, Information, and Literacy

Media

Means of mass communication for information dissemination.

Information

Facts, figures, and details communicated to others.

Literacy

Ability to read and write effectively.

Media Literacy

Ability to critically analyze media content.

Information Literacy

Skills to locate, evaluate, and use information.

Fourth Estate

Traditional term for the press as a watchdog.

Fifth Estate

Emerging role of social media in information critique.

Shannon-Weaver Model

Communication model involving sender, message, receiver.

Charles Osgood's Model

Communication model emphasizing encoding and decoding.

Feedback Mechanism

Process of responding to communication for clarity.

Communication Skills

Abilities necessary for effective information exchange.

Communication Attitudes

Mindsets influencing how messages are received.

Social Systems

Structures that influence communication behavior.

Cultural Influence

Cultural context affecting communication styles.

Print Media

Includes newspapers, magazines, and tabloids.

Broadcast Media

Includes television and radio communications.

New Media

Digital platforms like the internet and social media.

Film Media

Includes documentaries and feature-length films.

Advertising Media

Media used for promoting products or services.

Indigenous Media

Cultural expressions like folk songs and poetry.

Persuasion Tool

Media function to influence audience opinions.

Entertainment Function

Media's role in providing enjoyment and leisure.

Cultural Transmission

Media's role in sharing cultural values and norms.

Communication Process

Series of steps involved in transmitting messages.

Limitations of Models

Challenges in accurately representing communication dynamics.

Intimacy Scale

Ranking communication forms from most to least intimate.