Food Product Development

Macro factors

PETE

PETE stands for:

Political, Economic, Technological and Ecological

What is the Macro Environment?

External factors that the company cannot control

Economic Factor (Macro)

State of the economy. Controls whether people will be willing to buy new products

What are 4 stages of the economy?

Recession, Boom, Contraction, Expansion

Political environment (Macro)

Shifts in the political space. Can be local, state or federal

Political factors that can affter food product development

War, government regimes, legislations, trade agreements

Ecological environment (Macro)

How food businesses use natural resources and how they impact the environment

Technological environment (Macro)

Modernisation and innovation of technologies

Micro Environment

Power Puff Fight Crime

Power Puff Fight Crime meaning (PPFC)

Personnel expertise, production facilities, financial position, company image

Reasons for food product development

Market concerns, consumer demands, societal changes, technological advancements, company profitability

Examples of societal changes

Ageing population, single person households (1/4), changing work hours, multicultralism

Steps in food product development

Design brief, idea generation, market research, product specifications, feasibility study, prototype, test

What is a design brief

Address the who, what, when, where, why of the food product. Scaffold to help generate ideas and a point of reference. Aim, Objective and Constraints

What is idea generation/screening

Ideas generated to identify possible solutions to the design brief using trends in the market, considering