Common Media Objections

Your digital products are too expensive.

I can understand how you might think that. It might be worth the short length of this conversation, just a few minutes is all I’m asking for - to look at why we might be more expensive. We’re still very competitive, but there are some key reasons why other providers are cheaper.

Competitor says you don’t do XYZ…

I can understand why they might say that. If I can have a few minutes of your time at a later date, I can explain how we have a target on our backs now because so many advertisers have had a great experience working with us.

I only use social media.

Social media can be a valuable tool and we usually incorporate that into some of our marketing plans. If you could give me as much time as it takes to boost a post, I’d like to ask a few questions to see if you’d be a good fit for a twist on social media marketing, using video.

Everything is online now. No need for TV.

I can understand how you might think that. We spend more time online now than ever. It might be worth just a few minutes of your time to see the power of a multi-screen marketing solution. We can use video to target your exact audience while they’re on the web or watching TV.

I’m happy with radio.

It’s great you’ve found an advertising platform that works for you. If you’d be willing to meet for just a few minutes, we could look at how some good ideas involving video could make your campaigns even better!

I’m happy with my current provider.

It’s great you’re happy with them. Finding a company you’re comfortable with is KEY. If you could spare just a few minutes, I’d like to know why you’re so happy with them. You must be happy because they show you all the websites you’re on correct? Or they can track your campaigns LIFT correct? Do you love your creative in your display ads? Did the video they produced for you work well?

Gatekeeper or decision maker just won’t give up.

It’s great you feel that way, but what if you’re missing out?

Dude is just an ASS.

What if you’re wrong? About what you think, about our company and about your plan? If that bothers you that you think there’s even a small possibility that you might be wrong, we should talk.

I’m not interested.

I can understand that - there are a lot of advertising choices now and it’s hard to know what you should be interested in. If you can spare just a few minutes, we can talk about why you’re not interested in hearing some great ideas to make your advertising dollars work better for you. I’ve had many conversations that start like this that end in a business owner thanking me for taking the time to help.

My budget is set for the year.

You like to plan ahead - that’s good. We would work well together. If I could steal you for just a few minutes, we can look at why we also work far out in advance. Our campaigns are very detailed and tailored exactly to our customer’s needs.

TV is too expensive.

I can understand why you think that. I hear that a lot with people until they actually see how our pricing works. If you could give me just a few minutes, we could look at how most of our clients pay an average of $10 per commercial or less!

I tried TV and it didn’t work.

I’m glad you gave it a try. There’s many different ways to buy TV and they’re not all perfect for everyone. If you’d give me a few minutes to ask just a few more questions at a later date, I’d probably be able to figure out what went wrong, and show you how cable and satellite would work better.

Nobody watches TV anymore.

I can understand why you might think that. People’s viewing habits have changed in recent years. If you can give me just a few minutes we can look at the actual date on viewing habits and the power of televisions if used correctly.

Nobody has cable anymore.

I can understand why you might think that, since cord cutting has a lot of media exposure in recent years. If you could give me just a few minutes of your time next week, we can look at how many people use media differently today, and how my company has adjusted with the times, using satellite and platforms like Roku and Slingbox to better target any audience.

My TV advertising is covered by broadcast.

It’s great you see the value in TV. If you would let me buy you a quick lunch, we could look at how there are some ways to help you get more mileage out of your current TV campaigns by using cable networks like HGTV and ESON?

Just email me your notification.

I can understand how you might think that’s the best way to see if we’re a good fit for you. If you give me a few minutes next week, I can show you why we are better off having a conversation first. We build customized campaigns that can feature up to 10 platforms - what this means for you is you’re actually getting a real marketing solution that fits your needs.

I’m happy with my current marketing plan.

I’m happy to hear you’re happy with your current marketing plan. If you could give me a few minutes I’d love to ask you a few questions to learn about what you’re doing any why it’s going so well. There might be ways to make it better without adding any budget.

I don’t have time right now.

I get it, you’re busy like me. I can appreciate that. We don’t have to talk now, but if you could spare a few minutes next week you might find value in having a discussion - Other business owners like you have.