PRINT MEDIA PRODUCTION TEST 2

Integrals

color proof of separations shown on one piece of proofing paper (used for trapping, registration, and process color matching)

Audience

Primary source for Quality. Internal (viewed by employees) or external (viewed by customers)

Other Processes

Mailing, gluing, folding/perforations, bounds, special effects

Overlays

color proof consisting of polyester sheets laid on top of one another with their image in the register (used for trapping, registration, and placement, color key, each color is on a separate acetate overlay)

Dot Gain

halftone dots printing larger on paper than they are on films/press

Turnaround

the whole production from start to finish

Price Break

printing cost decreases with an increase in quantity

Cost Per Unit

the individual cost of an item

Specing

process of submitting a specified proposal for printing work a printer uses to price services on (include a dummy if possible)

Mark-Ups

color or black and white printouts of your job with notes that specifically spell out ink colors to be used, special effects, and all picture usage information. (always use red ink, write clearly, leave nothing to interpretation, and circle any areas of concern)

Doubling

previous color impression is picked up by next colors blanket and doubles the impression

Show Through

Printing from one side interferes with the other due to low opacity

In-line conflicts

images printed above or below or beside one another alter one another

Scheduling

the whole process from start to finish, schedule backwards from delivery, controllable factors (delivery of files on-time, checking proofs, paying on time) printer's controllable factors (ordering papers, inks, job workflow) if you are late expect the printer to be late

PSD

native photoshop document (a layered file)

TIFF

Tagged Image File Format (standard file format where the quality is not affected, high resolution and will print the same regardless of equipment)

EPS

Encapsulated Post Script (contains bitmap, vector, duotones, clipping paths, and spot colors,)

JPEG

Joint Photographic Experts Group (lossy eliminates info and introduces artifacts, developed for transmission of photos over the internet, not suitable for high resolution use)

DCS

Desktop Color Separation files (a form of EPS, separates data into files for preview image and for each color channel)

PDF

Portable Document Format (allows users to view and print independent of program that created it, allows for re-saving for different purposes of web and printing in high resolution, but doesn't allow for making changes after saving)

Trapping

process where colors are set to slightly overlap so white gaps do not appear

Choke

Technique of slightly reducing size of an image to create a white hairline trap or outline (a choke traps a surrounding light background to a dark, inner foreground object by expanding the edge of the lighter object)

Spread

technique of slightly enlarging the size of an image to create a hairline trap or to outline (a spread traps a light foreground object to a dark background by expanding the edge in the inner object so the two colors overlap)

Surprinting

Where colors don't trap but overlap

Blueline

prepress photographic proof made from stripped negatives where all colors show as blue images on white paper

Whiteprint

photographic reproduction of camera ready art but are black and white printouts allowing to see halftone screens (also called a velox)

Q (Quantity)

the number of finished pieces

M

how many prints per thousand

MM

how many prints per million

Over/Under

possibility of getting 10% over or 10% under of how many prints you ordered

Flight Check

Preparing files to hand over to a printer

Chalking

occurs after ink is dry and doesn't adhere properly

Set Off (offsetting)

ink doesn't dry properly and transfers from the top of sheet to the back of another

Hickies

dust, or dirt on blanket prevents ink from printing creating halos

Poor Trapping

Incorrect trapping either too large or too small

poor registration

white gaps between colors or bluriness

Incompatible balance

when colors of one picture are very different from one following in line

Screen Conflicts

occurs when a screen of a color is combined with a continuous-tone artwork and choice between matching the screen or the image

Ghosting

occurs when high density color or image starves ink from following image, ink can't recover on press fast enough to provide coverage and leaves stripes or color shifts

Production Planning

7 Considerations

Purpose of Project

includes the physical form (stationary, package, brochure etc.) and determines the quantity and whether it is general (use multiple times) or specific (used once) and also determines the audience

Use of Piece

Life (long or short term duration of use)
Durability (it's use)
Flexibility (changing of information)

Quantities

consult with client about best quantity, pricing cost per units decrease with increase in quantity, under 1000 prints is more economical with digital presses, 10% over/under for prints under 10,000

Quality

different printers can deliver different quality prints, 4 divisions of printing include:
Basic (standard materails and little quality control)
Commercial (standard materials and trained quality control)
Premium (high quality materials and refined quality control)
Showcase (best machines and materails)