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categorical variable
has separate, indivisible categories; no values can exist between 2 neighboring categories
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continuous variable
have an infinite number of possible values between any 2 observed values
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correlation coefficient
measures and describes the relationship b/w 2 continuous variables
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characteristics of the correlation coefficient
direction (negative or positive), strength/consistency (varies from -1 to 1), form (linear is most common)
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pearson correlation
measures the degree and the direction of the linear relationship b/w 2 variables
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Sum of Products (SP)
measures amount of covariability b/w 2 variables
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steps to compute pearson correlation
1. compute SP; 2. compute SSx and SSy
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simple linear regression
uses data to draw a best fit line - creates a corresponding equation for prediction; only uses 2 measured variables (predictor variable = x and outcome variable = y)
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multiple regression
adds more predictors to regression equation; see which predictor variable is the best (explains the most variance in the outcome variable); helps with the third variable problem