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Ethos
A persuasive strategy based on the rhetorical triangle that refers to ethical credibility used by a speaker or writer to sway an audience.
Pathos
A persuasive strategy based on the rhetorical triangle that refers to emotional connection used by a speaker or writer to sway an audience.
Logos
A persuasive strategy based on the rhetorical triangle that refers to logical reasoning used by a speaker or writer to sway an audience.
Rhetorical devices
Techniques used in writing and speaking to persuade an audience by adding emotional appeal, clarity, or impact to a message.
Rhetorical modes
Methods or tools writers use to organize and express ideas, categorized by their persuasive purpose and structure.
Semantics
The branch of linguistics and logic concerned with meaning.
Formal semantics
A branch of semantics that studies the logical aspects of meaning, such as sense, reference, implication, and logical form.
Lexical semantics
A branch of semantics that studies word meanings and word relations.
Conceptual semantics
A branch of semantics that studies the cognitive structure of meaning.
Discourse
Written or spoken communication or debate.
Rhetoric
The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
Connotation
An idea or feeling that a word invokes in addition to its literal or primary meaning.
Denotation
The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.
Platitude
A remark or statement, especially one with a moral content, that has been used too often to be interesting or thoughtful.
Polemic
A speech or piece of writing expressing a strongly critical attack on or controversial opinion about someone or something.
Syntax
The arrangement of words and phrases to create well-formed sentences in a language.
Juxtaposition
The fact of two things being seen or placed close together with contrasting effect.
Malapropism
The mistaken use of a word in place of a similar-sounding one, often with unintentionally amusing effect, such as using "dance a flamingo" instead of flamenco.
Allegory
A story, poem, or picture that can be interpreted to reveal a hidden meaning, typically a moral or political one.
Paradox
A seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true.
Anecdote
A short amusing or interesting story about a real incident or person.
Close Reading
A process of writing an essay that begins with observing facts and details about a text and then interpreting those observations.
Annotating
The process of underlining or highlighting key words and phrases that strike the reader as surprising or significant, and making notes in the margins.
Inductive reasoning
A logical process of moving from the observation of particular facts and details to a conclusion or interpretation based on those observations.
Argument
a course of reasoning aimed at demonstrating truth or falsehood.
Style
The specific way a writer or speaker crafts language to inform, persuade, or motivate an audience
Thesis
a specific type of claim that states how an author builds an argument rather than judging whether their underlying topic is right or wrong