ABME 10 - Module J

Pitch

a presentation of business idea to an audience, usually potential investors, partners and for some the customers themselves.

Speech that attempts to persuade someone to buy, invest or do something.

Elevator Pitch

a very short pitch (1-3 minutes) which distills the idea into a short summary.

Main intent is not to sell but to intrigue

Business Pitch

pitches that are longer, detailed, complete version of elevator pitches

3 Elements of A Good Pitch

Engaging Content

Powerful Delivery

Memorable & Simple Visuals

Engaging Content

audience need to be able to understand the message to believe

Powerful Delivery

holds the power to persuade

Memorable & Simple Visuals

Visually pleasing, impactful and well crafted

3 of the make-or-break moments in delivering the pitch

• Attention

• Impression

  • Impact

Business Plan

short but insightful document that further details your concept/idea and demonstrates you’ve put time into thinking about your business