Vocabulary IBC

Branding

The act of making a product, organization, person, or place easy to recognize as different from others by connecting it with a particular name, design, symbol, set of qualities, etc.

Consumer Behavior

The study of the processes the consumer goes through while selecting, buying, using or disposing products.

Point of sale

A place where something is sold to the public, or the place where someone pays for something.

E-commerce

The business of buying and selling goods and services on the internet

Market Research

Is the process of gathering and analyzing information about customers, competitors, and the market to help a business make better decisions

Business Model

A company´s plan for making a profit by identifying the products or services it will sell, its target market, and its expected expenses

Headhunter

A recruiter or agency that searches for highly qualified candidates to fill specific, high level job positions for employers

Entrepeneur

A person who starts a new business, taking financial risks in the hope of making a profit

Start-up

A young company founded by one or more entrepreneurs to develop a unique product or service and bring it to the market quickly

SWOT Analysis

Strategic planning tool used to evaluate a company´s Strenghts, Weaknesses, Opportunities and Threats.

Shareholder

Any person, company, or institution that owns at least one share of a company´s stock. Because they own a piece of a company, shareholders are entitled to a portion of the profits and get to vote on major corporate decisions, like electing the board of directors

Cashflow

Is the net amount of cash and cash-equivalents being transferred into and out of a business. It measures a company´s ability to generate cash to pay its bills, fund its operations, and invest in future growth

Income

Is the total money a person or business earns for work, services, or investments

Budget

Is a plan that tracks how much money you earn and spend over a specific time

Balance Sheet

Is a financial statement that shows what a company owns, what it owes, and what it is worth at a specific moment

Globalization

The increasing connection of economies, business and people around the world involving international trade, global markets, cultural exchange, technology and communications, etc.

Nearshoring

Moving production or operations to a nearby country to lower transportation costs, fasten delivery times, improve communication, and reduce risks

Outsourcing

Hiring another company to perform specific business activities such as; customer service, IT support, Accounting, Human Resources, etc.

Supply Chain

The process of moving a product form raw materials to the final customer

Tariffs

Taxes imposed on imported goods that government use to protect local industries, generate revenue and regulate trade

Incoterms

International Commercial Terms that define the responsibilities of buyers and sellers in international trade that determine: Who pays for transportation, Who pays for insurance, Who assumes the risk and at what point does responsibility transfer.

Common Incoterms

EXW(Ex Works), FOB(Free On Board), CIF(Cost, Insurance and Freight), DDP (Delivered Duty Paid)

Greenwashing

A marketing practice where a company falsely claims or exaggerates the environmental benefits of its products, services, or practices to appear more eco-friendly than it actually is

Sustainability

Means meeting our own needs today without compromising the ability of future generations to meet their own needs. It focuses on balancing long-terms environmental health, economic growth, and social well-being.

Circular Economy

Economic model focused on eliminating waste and pollution by continuously reusing, repairing, refurbishing, and recycling existing materials and products as long as possible

Logistics

Is the detailed planning, coordination, and movement of resources, goods, or people from one location to another

Supranational Organizations

Are international groups where member countries give up some of their own decision-making power to a higher authority to achieve common goals

Corporate Social Responsibility (CSR)

refers to a company´s commitment to operate in an ethical and sustainable way by considering its impact on society, the environment, and the economy

Artificial Intelligence

Is the ability of computers or machines to think, learn, and make decisions like humans.

Fintech

Is the use of new technology to make banking and financial services faster, easier, and digital

Blockchain

Is a secure, digital ledger that records and stores transactions across shared network of computers without needing a central bank or authority

Automatíon

Is the use of technology, software, or machines to perform tasks automatically without needing human help

Pitch

Is a short, persuasive speech or presentation used to convince someone to buy a product, invest money, or accept an idea

Backburner

To postpone something or give it a lower priority

Circle back

To return a topic later

Touch base

To briefly communicate or check in

Deep dive

A detailed analysis of a topic

Bandwidth

Available tome or capacity to do work

Table the discussion

To postpone discussing an issue

Boil the ocean

Try to do too much at once

Move the needle

To make a significant impact

Raise the bar

To increase standards

Game changer

Something that dramatically changes a situation

Value proposition

Th unique value a company offers costumers

Pitch an idea

To present an idea persuasively

Close the deal

To succesfully complete a business agreement

Sweeten the deal

To make an offer more attractive

Win-win situation

A situation where everyone benefits

Shed some light on

To clarify or explain something

Fly-by-night

A business that is dishonest or unreliable and often disappears quickly

In the red

Operating at a loss

Cash cow

A product or business that consistently generates profits

Burn rate

The speed at which a company spends its money

Break even

To reach the point where revenue equals costs

Once in a blue moon

Very rarely

Think outside the box

To think creatively

Get the ball rolling

To start something

Hit the ground running

To start working effectively immediately

Cut to the chase

To get straight to the point