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Total Revenue
P(Q)
Profit
TR-TC
(P-ATC)Q
Price taker
Buyer or seller who must accept the price determined by market. Their choice does not affect price
MR
∆TR/ ∆Q
MR= P for profit maximizing
Perfectly competitive market
MR>MC
Firm should Produce more
MR<MC
Firm should produce less
PROFITABLE
TR>TC or P>ATC
ATC
TC/Q or (FC+VC*Q)/Q
firm “breaks even”
TR=TC
P=ATC
TR<TC
P<ATC
Incur loss
Break even point
Firm earns zero economic profit
profit < AVC