English Exam

Brand Loyalty

The tendancy to always buy a particular brand

Brand image

The ideas and beliefs people have about a brand

Brand stretching

using an existing name on another type of product

Brand awareness

how familiar people are with a Brand(or its logo and slogan)

Brand name

The titel given to a product by the company that makes it

Product launch

The introduction of a product to the market

Product lifecycle

The length of time people continue to buy a product

Product range

the set of products made by a company

Market Placement

When products are used in films or tv programmes

Brand endorsement

The use of a well known Person to advertise products

Market leader

The best selling product or brand in a market

Market research

The information about what consumer want or need

Market share

The percentage of sales a company has

Market challenger

The second best selling product or brand in a market

Market segment

Customer of a similar age, income level or social group

value for money

Good quality for a good price.

upmarket

Expensive and high quality.

timeless

Always attractive and never goes out of style.

classic

Traditional and always popular.

durable

Able to last a long time.

inexpensive

Not expensive; cheap.

reliable

Can be trusted to work well.

stylish

Attractive and fashionable.

fashionable

Popular and in style.

sophisticated

Elegant, modern, and high quality.

sexy

attractive and exciting

cool

modern, popular