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Last updated 2:13 PM on 9/12/26
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50 Terms

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hindsight bias

the tendency to believe after learning an outcome that we would’ve foreseen it

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overconfidence

the tendency to think we know more than we do

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theory

an explanation using an integrated set of principles that organizes observations and predicts behaviors or events

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hypothesis

a testable predicition often implied by a theory

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falsifiability

the possibility that an idea, hypothesis, theory can be disproven by observation or experiment

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operational definiton

a carefully worded statement of the exact procedures (operations) used in a research study

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replicate

repeating the research study

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non-experimental

  • case study

  • naturalistic observation

  • survey

  • correlation study


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experiments

  • only method which determines cause and effect

  • correlation does not equal causation


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case study

descriptive technique in which one individual or group is studied in depth in the hope of revealing universal principles

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strengths of a case study

allow for examination of rare or unusual behavior

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weakness of case study

  • results from one study may not be generalizable to the larger group

  • cannot determine cause and effort


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naturalistic observation

observing and recording behavior in naturally occurring situations without trying to or control the situation

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naturalistic observations strengths

subjects are undisturbed and behave “normally” outside of a lab setting

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weaknesses of naturalistic observations

can’t determine cause and effect

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surveys

descriptive technique for obtaining the self-reported attitudes or behaviors of a particular group, usually by questioning a random sample group

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strengths of surveys

able to take a “quick pulse” of peoples beliefs, behaviors, or opinions

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weaknesses of surveys

  • response bias

  • wording effects can skew the outcome


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social desirability bias

people answering in a way they think will please the researcher

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self-report bias

when people don’t accurately report or remember their behaviors

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random sample (survey)

a sample that fairly represents a population bc each member has an equal chance of inclusion

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population

all those in group being studies from which samples may be drawn

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sampling bias

flawed sampling process that produces an unrepresentative sample

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representative sample

has the same distribution of demographic qualities in it as the population as a whole

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correlation

how well eith factor predicts the other, not cause and effect

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correlation coefficient

a statistical index of the relationship between 2 variables

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positive correlation

2 sets of data tend to rise or fall together; measured from r=0.1 to +1.0

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negative correlation

1 set of data rises while the other falls; measured from r=-0.1 to -1.0

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3rd variable problem

a confounding variable affects both variables to make them seem causally related when they are not

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directionality problem

its impossible to conclude which variable causes changes in the other

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correlation does not equal causation

more fire hydrants → more dogs, more icecream bc its hot → higher death rates

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experiments

manipulating one factor in a situation to determine its effect on some behavior of mental process. can determine cause and effect

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experiment group

subjects require the treatment

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control group

subjects do not receive the treatment

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confounding variable

a factor other than the factor being studied that might influence a study’s results

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placebo

an inert treatment

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placebo effect

causes experimental results simply from expectations or assumptions that medication is being taken

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single blind

the participants in the study are uninformed about the treatment, if any, they are receiving

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double blind

the participants and the researcher are uninformed about which group receives the treatment and which does not

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independent variable (IV)

the factor that os manipulated

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dependent variable

the outcome that is measured; the variable that may change when the IV is manipulated

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mode

the most common level/number/score

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mean (average)

sum of the scores, divided by the number of scores

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median (middle)

number/level that half of the people scored above and half of them below

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skewed distribution

a representation os scores that lack symmetry around their average value

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range

the difference between the highest and lowest scores in a distribution

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standard deviation

a computed measure of how much scores vary around the mean score, shows whether scores are packed together (similar) or dispersed (different)

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measures of variation

a bell-shaped curve that describes a distribution of many types of data

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inferential stats

numerical methods used to determine whether research data supports a hypothesis or whether results were due to chance

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statistical significance

how likely it is that a result occurred by chance. typically reported as a p value. A p value of .05 or less means that it is 95% likely the results did not occur by chance