DP2 Proactive and reactive approaches to change

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5 Terms

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Proactive

The intent for businesses to take actions prior to a competitor taking it or prior to poor KPI’s data which requires a strategy response to this data.

  • about initiating strategies to seek new opportunities

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Reactive

A business’s response to data such as KPIs indicating an area of the business that is not performing so strongly and requires addressing, or a competitor entering a new market which hen requires a response from the business.

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