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abstract language
language that refers to things that are intangible and perceived through the mind (e.g., love, beauty, peace, etc.)
active voice
the type of voice where the subject of the sentence performs the action
allusion
an indirect or brief reference to a well-known person, event, story, etc.; this reference can be literary, historical, religious, mythological, etc.
analogy
a comparison of two things (that are similar in some way) which helps to explain something complex by comparing it to something more simple
anaphora
repeating a word or set of words (phrase) at the beginning of successive phrases, sentences, or paragraphs
anthropomorphism
a type of personification that gives human characteristics to inanimate objects and (especially) animals
antithesis
two contrasting ideas are juxtaposed through parallel structure
aphorism
a brief, cleverly worded statement that makes a wise observation about life. Ex. "Life's tragedy is that we get old too soon and wise too late."
argumentation
writing that attempts to prove the validity of a point of view or an idea by presenting reasoned arguments
asyndeton
when an author deliberately leaves out conjunctions usually to emphasize a point or add drama
audience
the listener, viewer, or reader of a text
bombast
pompous or pretentious talk or writing; impressive but meaningless language
circumlocution
talking in circles; an indirect way of expressing something; trying to avoid a subject
colloquialism
a word or phrase (including slang) used in everyday conversation and informal writing but that is often inappropriate in formal writing (e.g., y'all, ain't)
compare and contrast
discussing the similarities and differences between two things to further some persuasive or illustrative purpose
concrete language
language that refers to tangible things that can be described using the five senses
connotation
an idea or feeling that a word invokes in addition to its literal meaning or dictionary definition
counterargument
the argument(s) against the author's position
deductive reasoning
a form of logical reasoning where you start with a few general ideas, called premises, and apply them to a specific situation; recognized rules, laws, theories, and other widely accepted truths are used to prove that a conclusion is right (includes syllogism) (if A=B and C=A, then B=C)
dehumanization
degrading people and making them appear as less than human, usually done to villainize an enemy
denotation
the dictionary definition of a word
diction
a writer's or speaker's choice of words
eponym
a person after whom a discovery, invention, place, etc. is named or thought to be named; (e.g., the Elizabethan era was named for Queen Elizabeth I)
ethos
a rhetorical appeal in which the author seeks to establish someone or something's credibility or trustworthiness (Aristotelian appeal)
euphemism
an indirect, less offensive way of saying something that is considered unpleasant
exposition
a type of writing that is intended to explain or give background information
extended metaphor
a metaphor developed at great length or detail, occurring throughout paragraphs or a text
figurative language
language that cannot be taken literally since it was written to express ideas in fresh, imaginative ways (e.g., metaphors, similes, hyperbole, etc.)
hyperbole
an exaggeration (sometimes an extreme one)
hypophora
when an author/speaker poses a question to the audience, but then answers it immediately
imagery
descriptions that appeal to one or more of the five senses to create a vivid sensory experience
inductive reasoning
uses a set of specific observations to reach an overarching conclusion; a few particular premises create a pattern which gives way to a broad idea that is likely true (but can be false)
jargon
vocabulary distinctive to a particular group of people or profession
juxtaposition
placing two things side by side to present a comparison or contrast
kairos
refers to the timeliness of an argument; Greek for "right time" or "opportunity; e.g., an ad featuring Kim Kardashian would be more appropriate in Teen Vogue than AARP magazine
literal language
language that means exactly what it says; it is not metaphorical, symbolic, or ironic
logos
an appeal to logic or reason by using facts, sound reasoning, examples, statistics, etc. (Aristotelian appeal)
malapropism
the unintentional misuse of a word by confusing it with one that sounds similar (e.g., Get the fire distinguisher!)
metaphor
a comparison of two things without using "like" or "as"
metonymy
substituting the name of one object for another object closely associated with it, but not part of it; e.g., referring to a royal as "the crown"
mood
the feeling or atmosphere that a writer creates for the reader
narrative
a story
occasion / exigence
an issue, problem, or situation that causes or prompts someone to speak or write; the reason for writing or speaking (e.g., when giving a graduation speech the occasion or exigence is graduation)
onomatopoeia
a word that imitates the natural sound of a thing
oxymoron
a figure of speech that combines opposite or contradictory terms in a brief phrase (e.g., pretty ugly)
panegyric
a public speech or public text delivered in high praise of a person or thing
paradox
a statement that seems to be self-contradictory but may include a latent truth; often used to make a reader think over an idea in an innovative way
parallel structure
repetition of the same pattern of words or phrases within a sentence or passage to highlight importance or similarity
passive voice
the type of voice where the subject of the sentence receives the action
pathos
appeal to someone's emotions; the author or writer uses loaded words to evoke a certain emotion in the audience or reader (Aristotelian appeal)
periodic sentence
a long, grammatically correct sentence that presents its central meaning in a main clause at the end
personification
when an inanimate object, idea, or animal is described as having human characteristics
point of view
a particular attitude or way of considering a matter
polysyndeton
the deliberate use of many conjunctions, usually to emphasize a point
pun
a joke exploiting the different possible meanings of a word or the fact that there are words that sound alike but have different meanings
purpose
the goal the speaker or author wants to achieve
repetition
repeating sounds, words, or ideas for effect and emphasis
rhetoric
the use of spoken or written word (or a visual medium) to convey your ideas and convince an audience
rhetorical context
the circumstances in which a text is written, including the intended audience, the author's aim or purpose in writing, and the audience's preexisting ideas and opinions; anything beyond the specific words of text that may be relevant to understand the meaning of the text
rhetorical fallacy
reasoning that makes an argument invalid or a belief based on an unsound argument
rhetorical question
when an author/speaker poses a question to the audience, but no real answer is expected and the author does not state an answer; usually designed to emphasize a point or make the audience think about a topic
rhetorical triangle
the relationship between the author, the audience, the text/message, and the context
satire
the use of humor, irony, exaggeration, or ridicule to expose and criticize people's stupidity or vices, particularly in the context of contemporary politics and other topical issues
simile
comparing two things using "like" or "as"
speaker
the persona adopted by the author to deliver their message; may or may not actually be the same person as the author
style
the author's own personal approach to rhetoric in the piece; similar to voice.
syllogism
a deductive form of reasoning in which a conclusion is inferred from two premises (e.g., Jaime is a teenager. Teens love pizza. Thus, Jaime must love pizza.)
symbol
a thing that represents or stands for something else, especially a material object representing something abstract
synecdoche
a figure of speech that refers to a thing by the name of one of its parts; e.g., referring to driving a car as "getting behind the wheel"
syntax
the way sentences are grammatically constructed
synthesis
combining sources or ideas in a coherent way in the purpose of a larger point
tone
the author's or speaker's attitude toward a subject, event, person, etc.
understatement
the opposite of exaggeration; a technique for developing irony and/or humor where a writer/speaker makes something appear less severe, important, etc. than it really is
verbal irony
occurs when a speaker or writer says one thing while meaning the opposite