Persusasive Speaking

What are the three categories of persuasive speeches?

Proposition of Fact, Proposition of Value, Proposition of Policy.

What does a Proposition of Fact seek to determine?

It seeks to determine if something is true or not.

What characterizes a Proposition of Value?

It explores the worth of an idea, person, or object; is it good/bad, ethical/non-ethical?

What is an example of a Proposition of Value?

The use of laboratory animals for scientific experiments is immoral.

What question does a Proposition of Policy answer?

It answers the question of whether something should or should not be done.

What is an example of a Proposition of Policy?

College tuition should be free.

What are the two desired outcomes of persuasive speeches?

Convincing and actuating.

What is Direct Persuasion?

A method where the speaker makes their purpose clear at the outset of the speech.

What is Indirect Persuasion?

A method where the speaker does not state their purpose outright at the beginning of the speech.

According to Aristotle, what are the three best ways to influence others?

Ethos, Pathos, and Logos.

What does Ethos refer to in persuasive communication?

Speaker credibility.

What does Pathos involve?

Appealing to emotion.

What does Logos refer to?

Logical reasoning.

What is the process of Persuasion?

Motivating others to change a belief, attitude, or behavior.

What is the definition of credibility in speaking?

The believability of a speaker or his/her information.

What is Social Judgement Theory?

The theory that opinions will change in small increments.

What is an example of a fallacy?

An error in logic.

What does a speaker use to appeal to Pathos?

Vivid descriptions, emotional stories, and powerful testimonies.