TOPIC 10 — BUSINESS INTELLIGENCE & ANALYTICS

BI short definition?

Tools & processes to gather, analyze, and present data for decision-making.

What does OLAP let users do?

Slice and dice data, drill down/up in cubes for analysis.

What is data mining clustering used for?

Grouping similar records (e.g., customer segments)

Association detection purpose?

Find items that occur together frequently (market basket analysis)

What is a DSS what-if analysis used for?

Test outcomes by changing inputs (scenario planning).

What is sensitivity analysis?

Determine which variables have the most impact on outcome

What is goal-seeking analysis?

Find necessary inputs to reach a desired output (reverse solve)

Dashboard purpose?

Present KPIs visually and enable drill-down for managers.

Real-time BI advantage?

Immediate insights from sensors or social media for fast decisions

GIS in BI does what?

Maps data geographically to reveal location-based patterns.