Studied by 2 people
A written pitch...
Also called a proposal, prospectus, or pitch on paper (POP)
In some cases, it includes a detailed business plan, put together by a professional
POP
Pitch on paper
A verbal pitch...
A face-to-face, in-person meeting where you get a chance to share your idea, project your confidence and confirm your ability to produce it
Commerce is always involved - profits must be the bottom line whether it comes from...
Advertisers
A subscription base
From an expanding range of other revenue streams
Research everything you can about the person or organization to whom you’re pitching...
Their current programming
The company history
What they’ve paid for similar content
Other details that tell you if this is the right fit for your project
You want your project to be a comfortable fit with the end users...
Branding
Programming schedule
Public image
Overall vision
Financial capabilities
Do your research before you go into a pitch meeting. You want to know their...
Brand
Logo
Mission statement
Demographics of the audience
Primary advertisers or subscribers
Budget range
Make a list of the people you know or the people they might know who could connect you to an insider for a pitch meeting, or an investor who might help fund your whole project or at least its initial development. This list might include...
Family and relatives
Friends and colleagues
Fellow and former students and professors
Actors
Writers
Directors
Producers
Lawyers
Agents
Managers
Investment brokers and accountants
Professors
Other professional and creative people
Our current media climate involves the gamut of delivery systems and the result is an almost unlimited marketplace...
TV and its many formats
The Internet
Video on demand
DVD
Cellular technology
Portable media players
Video games
As a producer, your job demands ongoing self-education...
Finding in-depth technical, creative, legal, and fiscal information
Researching books and online information and articles
Talking to producers, professors, and international producers and buyers
Taking advantage of classroom instruction, and attending professional conferences and seminars that focus on television and new media
The studio traditionally retains ownership of the property and can eventually sell it to...
Cable
Syndication
Other markets
Ideas for programming might...
Start with the studio’s executives
Come from independent producers or production companies, packaging agencies or other sources
The popular trend is to adapt American and European hit shows that are packaged and sold as formats to fit...
Local protocol
Tastes
Language
Subtle change
Major Broadcast Networks...
By selling your idea to a broadcast network, such as NBC, CBS, ABC, Fox, or the CW, you are likely to be well paid because your program reaches an audience of many millions
Networks are under pressure by advertisers to bring in high audience ratings and to adhere to certain constraints and formulas, so each network has a Standards and Practices department with strict guidelines that dictate parameters for a program’s themes and creative risk-taking
Cable Channels...
Cable channels such as Discovery, The History Channel, A&E, National Geographic, or MTV are also advertiser-supported, yet tend to have lower production budgets with more creative leeway for the producer
Ratings play an important role, but they are measured in much smaller increments than those of the networks
Advertisers tend to create their ads around specific niche interests and demographics; they can object, to or withdraw ad sales if they disagree with programming content
Cable’s creative latitude allows for storylines that incorporate more sex, violence, and adult content than the networks
Premium Cable Channel...
Creative control is a key benefit to most producers. You’re more likely to have that control from premium cable channels, like HBO and Showtime
Their budgets tend to be lower than the networks’, they don’t have advertisers to harness them
Their subscriber base is a loyal one, and their ratings aren’t as big a concern as they are for the networks
There are few boundaries on adult content or complex themes
Public television is funded by...
Individual memberships
Private corporations
Grants
City, state, and/or federal funding
Public Television...
The traditional role of public television has been to air educational and entertaining programming via independent, noncommercial, local, and national public television stations
A station can acquire programs that have been independently produced, or it can partially or fully fund and develop a project. Budgets are generally medium to low, and each station adheres to specific standards for the programs it broadcasts
Many producers find that if their project is aired on a local public television station, it can subsequently be picked up by other local or national stations
Many local stations produce their own programming...
Children’s shows
Daytime talk shows geared mostly toward women’s interests and social issues
Home shopping
Local weather
How-to shows
News
Traffic
Information
Most local and regional television stations have limited budgets, and depend primarily on pre-produced programming supplied by...
Network
Syndicator
Producers
Paid-programming infomercials
VOD...
VOD, or video on demand, is available everywhere
You can download thousands of choices directly into an Apple TV or Xbox
Some viewings are free, and others are inexpensive to rent or buy
VOD
Video on demand
DVD...
Some programs are the first broadcast on a network or cable station or online, are aired a second, maybe a third time, and then go into syndication or reruns
Now, entire seasons of most hit shows are repackaged and sold in DVD sets
These rights may be solely for home video, with other rights belonging to airing online or another repurposing of the material
Production companies might be small, local companies, or larger businesses that are listed in...
The opening and/or closing credits of a television show
The Internet
Variety
The Hollywood Reporter
Note 
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