WayFinding Kill Shots

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Last updated 1:39 AM on 9/8/26
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5 Terms

1
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Traditional navigation points people somewhere. We help them get somewhere.

Most navigation tools expect people to know what they need before they begin. WayFinding starts with the question and helps the member move all the way to an answer, an action, or actual care.

2
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It is not just AI—it is AI with real people behind it.

Members can start with the AI assistant, then move to a nurse, doctor, specialist, or care team whenever they need more help, keeping everything connected. Why it wins: Combines the speed of technology with the trust and judgment of real clinicians.

3
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We make every benefit easier to use.

WayFinding connects people to the benefits, doctors, pharmacies, and care programs their employer already offers, turning a confusing benefits menu into a guided experience. Why it wins: Employers get more value from the programs they are already paying for.

4
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We create measurable action—not just member logins.

The goal is not simply to get people into an app, but to help them complete the next important step in their care. Proof points: Reported results include 83% of inquiries resolved by AI, 20% higher Weight Health participation, and 12% better virtual physical therapy completion.

5
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We help employers lower costs by guiding people to better care earlier.

When people get clear answers and clinical guidance sooner, they are more likely to use the right benefit, complete recommended care, and avoid unnecessary or lower-value care. Proof points: WayFinding Plus materials cite 45% fewer avoidable emergency-room and urgent-care visits, 90% high-cost claimant engagement, and a 1.5-to-1 return on investment.