PACE MIDTERMS (module 1)

Code of Ethics

a guide of principles designed to help professionals conduct business honesty and with integrity

long term cost savings, brand reputation and customer loyalty, contribution to local economies, positive impact on the planet

why ethics matter in fashion

long term cost savings

clothing often with durable materials can last longer than fast fashion, potentially reducing the need for frequent replacements

brand reputation and customer loyalty

brands that prioritize ethical practices can build trust and loyalty with consumers who value social responsibility

contribution to local economies

supporting ethical brands can contribute to the economies well-being of communities involved in the supply chain

positive impact on the planet

ethical and sustainable practices can help protect the environment and preserve natural resources

intellectual property

refers to creations of the mind expressed

Industrial Property and copyright and related rights

2 categories of IP

industrial property

protecting creations used in commerce and industry

examples of industrial property

trademark, patent, utility models, industrial designs, geographical indications, trade secrets, layout design, plant variety

copyright

refers to the legal term used to describe the rights that creators/authors have over their literary and artistic works

related rights

(or neighboring rights) are rights that are distinct from copyright but are linked to it, protecting the interests of performers, producers of phonograms, and broadcasting organizations

protection of designs, brand building, incentive for innovation, financial stability, legal recourse

why ip matter for fashion designers and entrepreneurs

protection of designs

protection for unique designs, preventing others from copying and profiting from their creations

brand building

helps establish brand identity and build consumer recognition allowing fashion labels to generate revenue and expand their business

incentive for innovation

encourage designers and entrepreneurs to invest in new ideas and designs

financial stability

ip can be valuable assets, enabling designers and entrepreneurs to secure funding, license their designs and generate income from their creations

legal recourse

in cases of infringement, IP rights provide a legal basis for pursuing damges and stopping unauthorized use of designer’s work

entrepreneurship

• process of creating and managing a business venture, typically involving taking financial risks to start and grow a business

• often described as a mindset focused on identifying opportunities, innovation, and creating value for customers

• opportunity identification, risk taking, innovation, value creation, leadership, financial management, marketing and sales, operations

primary, secondary, tertiary

3 main segments

primary

• grows & produces raw materials that become apparel or accessories

• fibers growers & producers

• yarns & textiles producers

• components producers

secondary

transforms raw materials into finished products

manufacturers

handles all operations such as buying the fabric, designing or buying designs, making garments, and selling and delivering the finished garments

wholesalers

the middlemen of the retail industry. They’re not the ones designing and producing products for sale. Instead, they buy them from manufacturers and sells them

contractors

may be responsible for many aspects of production from sewing and sometimes cutting to the delivery of goods. May include the production of a private label, which is another store’s label

Product development teams

these team design, merchandise, and outsource work to contractors within or outside the country

tertiary

includes retail businesses such as stores

retailing

• = selling of products to customers

• selling can be either direct selling or the exchange of merchandise in return for money or credit

support industries

advertising, public relations, finance & accounting, writing, blogging, vlogging, market research, trends, models & agencies, events, education, fashion media, make up, hair, photography, videography, styling

specific fashion product categories

apparel, accessories, cosmetics

function, utility, events

uniform, traditional, costume & cosplay, wedding, sportswear, vintage wear, streetwear, underwear & loungewear, lingerie, swimwear

gender &size

gender-neutral, menswear, womenswear, plus wear, free size, kids &babies

couture

can be used to describe any garment that’s handmade and one of a kind

haute couture

• legally protected term

• owns an atelier in Paris

• 15 full-time employees

• at least 35 looks in a show, twice a year

• chambre syndicale de la haute couture

bespoke

a suit

made-to-measure

it does not involve one on one tailors fitting you personally

custom-made

a very forgiving term that can be used to describe anything that has been tweaked to fit you based on your measurements and stype options

made to order

• specifically made according to a customer’s specifications

• those specifications are usually predetermined

• instead of having a bunch of inventory on hand, brands make each piece when its ordered

pre order

acts of ordering a product before it has become available

ready to wear

• clothes are made in standard size so that they fit most people, rather than being made specifically for a particular person

• sold off the rack

• pret a porter - designer clothes sold ready to wear rather than made to measure

fast fashion

inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends

slow fashion

• conscious and mindful

• not time-based but quality-based

• takes into account the full lifecycle of the product

sustainable fashion

• often concerned with the environmental impact

• overall choosing low-impact options wherever possible

ethical fashion

• often concerned with human and animal rights