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denotation
the definition of a word
connotation
implied, suggested, or associated meaning of a word
antithesis
2 opposite statements placed together
aphorism
short, often witty saying with a moral or message
oratory
a literary style resembling public speech and its formal devices
allusion
an unexplained reference to someone or something outside of the text
parallelism
a series of 3 or more parts of speech placed close together
logos
appeal to logic
ethos
appeal to credibility
pathos
appeal to emotion
anaphora
repetition of a word or phrase at the beginning of consecutive clauses, sentences, or lines
restatement
saying the same thing in different words
repetition
repeating something word for word
rhetorical question
questions that don’t need an answer (answer = assumed)
tone
the author’s attitude toward the subject
purpose
what the speaker wants