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Classical Conditioning
Learning through association between stimuli.
Pavlov's Experiment
Dogs learned to associate a bell with food, leading to salivation.
Unconditioned Stimulus (US)
Naturally triggers a response (e.g., food).
Unconditioned Response (UR)
Natural reaction to US (e.g., salivation to food).
Conditioned Stimulus (CS)
Previously neutral, but triggers response after association (e.g., bell).
Conditioned Response (CR)
Learned response to CS (e.g., salivation to bell).
Generalization
Responding similarly to similar stimuli (e.g., different bell tones).
Discrimination
Differentiating between similar stimuli (e.g., only responding to a specific bell).
Overjustification Effect
When an external reward reduces intrinsic motivation.
Operant Conditioning
Learning through consequences of behavior.
Positive Reinforcement
Adding something pleasant (e.g., giving candy for good behavior).
Negative Reinforcement
Removing something unpleasant (e.g., removing chores for good behavior).
Positive Punishment
Adding something unpleasant (e.g., extra homework for talking in class).
Negative Punishment
Removing something pleasant (e.g., taking away a phone for breaking rules).
Fixed Ratio
Reward after a set number of responses (e.g., paid after selling 10 items).
Fixed Interval
Reward after a set time (e.g., paycheck every 2 weeks).
Variable Ratio
Reward after unpredictable number of responses (e.g., slot machines).
Variable Interval
Reward after unpredictable time (e.g., pop quizzes).
Social Learning Theory (Bandura)
Learning through observing others (e.g., Bobo doll experiment).
Encoding
Getting information into memory.
Storage
Maintaining information.
Retrieval
Accessing stored information.
Elaborative (Levels of Processing)
Deeper processing improves memory.
Visual Imagery
Creating mental pictures.
Organizational
Structuring information logically.
Sensory Memory
Brief storage of sensory information.
Iconic
Visual (lasts fractions of a second).
Echoic
Auditory (lasts a few seconds).
Short-Term Memory (Working Memory)
Temporary storage (7±2 items).
Chunking
Grouping information (e.g., phone numbers).
Rehearsal
Repeating info to retain it.
Long-Term Memory
Lasts indefinitely.
Storage & Consolidation
Strengthening memories over time.
Hippocampus
Long-term memory formation.
Encoding Specificity Principle
Memory is better when context matches encoding.
State-Dependent Retrieval
Recall is better in the same mental state.
Retrograde Amnesia
Loss of past memories.
Anterograde Amnesia
Inability to form new memories.
Explicit Memory
Memory that involves conscious recollection.
Semantic Memory
Facts and knowledge.
Episodic Memory
Personal experiences.
Implicit Memory
Memory that does not require conscious thought.
Procedural Memory
Skills and habits.
Priming
Exposure influences behavior.
Transience
Memory fades over time.
Curve of Forgetting
Rapid loss, then levels off.
Retroactive Interference
New info disrupts old.
Proactive Interference
Old info disrupts new.
Absentmindedness
Lack of attention.
Blocking
Temporary retrieval failure.
Memory Misattribution
Assigning memory to wrong source.
Suggestibility
False memories due to misleading information.
Bias
Distorting memory based on beliefs.
Persistence
Unwanted memories (e.g., flashbulb memories).
Language
System of communication using symbols.
Semanticity & Arbitrariness
Words have meaning, but no inherent connection.
Displacement
Can discuss past and future.
Phoneme
Smallest sound unit (e.g., 'b' in 'bat').
Morpheme
Smallest meaningful unit (e.g., 'un' in 'undo').
Deep Structure
Meaning.
Surface Structure
Sentence organization.
Babbling
Early speech sounds.
Telegraphic Speech
Two-word phrases (e.g., 'want cookie').
Overgeneralization
Applying rules too broadly (e.g., 'goed' instead of 'went').
Behaviorist Theory
Learned through reinforcement.
Nativist Theory
Innate ability to learn language.
Interactionist Theory
Combination of both.
Broca's Area
Language production.
Wernicke's Area
Language comprehension.
Linguistic Relativity Hypothesis
Language shapes thought.
Concepts
Mental groupings.
Prototype Theory
Best example of a category.
Exemplar Theory
Comparing to specific examples.
Rational Choice Theory
Decision-making based on probability and value.
Heuristics
Mental shortcuts.
Availability Bias
Judging probability by ease of recall.
Conjunction Fallacy
Assuming specific conditions are more likely.
Representative Heuristic
Judging by similarity to a stereotype.
Framing Effects
Decisions influenced by wording.
Means-Ends Analysis
Breaking down goals.
Analogical Problem Solving
Using past solutions for new problems.