consumer behavior chapter 9: Consumer Culture

consumer culture

The commonly held societal beliefs that define what is socially gratifying

these functions shape the value of consumer activities:

1. Giving meaning to objects

2. Giving meaning to activities

3. Facilitating communication

cultural norm

The rule that specifies the appropriate consumer behavior in a given situation within a specific culture

cultural sanction

A penalty associated with performing a non-gratifying or culturally inconsistent behavior

role expectations

The specific expectations that are associated with each type of person with an a culture or society

ecological factors

The physical characteristics that describe the physical environment and habitat of a particular place

tradition

The customs and accepted ways of every day behavior in a given culture

core societal values

The commonly agreed-upon consensus about the most preferable ways of living within a society, also known as cultural values

individualsim

The extent to which people are expected to take care of themselves and their immediate families

collectivism

The extent to which an individual's life is intertwined with a large cohesive group

masculinity

The gender role that values assertiveness and control

femininity

The gender role that emphasizes the prioritization of relational variables such as caring, conciliation, and community

power distance

The extent to which authority and privileges are divided among different groups within society and the extent to which these facts of life are excepted by the people within a society

uncertainty avoidance

The extent to which a culture is uncomfortable with things that are ambiguous or unknown

long-term orientation

The value is consistent with confusion philosophy and a pragmatic prioritization of future rewards over short-term benefits

guanxi

A Chinese term for a way of doing business in which parties must first invest time and resources in getting to know one another and becoming comfortable with one another before consummating any important deal

renquing

The idea that favors given to another are reciprocal and must be returned

indulgence-restraint

A cultural value dimension distinguishing society based on how oriented people are toward immediate fun and enjoyment versus restraining oneself from much indulgence in such things

BRIC

An acronym that refers to the collective economies of Brazil, Russia, India, and China

cultural distance

The representation of how disparate one nation is from another in terms of their CSV

CANZUS

An acronym that refers to the close similarity and values among Canada, Australia, New Zealand, and the United States

socialization

Learning through observation of and the active processing of information about every day lived experiences

enculturation

The way people learn their native culture

acculturation

The process by which consumers come to learn a culture other than their natural native culture

ethnic identification

The degree to which consumers feel a sense of belonging to the culture of their ethnic origins

consumer ethnocentrism

The belief among consumers that their ethnic group is superior to others and that the products that come from their native land are superior to other products

quartet of institutions

• family

• school

• church

• media

The four groups responsible for communicating the CSVs through both formal and informal processes

modeling

The process of imitating others behavior; a form of observational learning

shaping

a socialization process by which consumers behaviors slowly adapt to a culture through a series of rewards and sections

verbal communication

The transfer of information through either the literal spoken or written word

dialects

The variations in the manner of speaking within a common language

translational equivalence

The two phrases share the same precise meaning in two different cultures

metric equivalence

The statistical tests used to validate the way people use numbers to represent the quantities across cultures

globish

The simplified form of English that reduces the vocabulary to around 1500 words and eliminates grammatical complications

nonverbal communications

The information passed through some nonverbal act

body language

The nonverbal communication cues signaled by somatic responses

the mannerisms that reveal meaning include the following characteristics:

• facial expressions

• posture

• arm/leg position

• skin conditions

• voice tone

etiquette

The customary mannerisms consumers use in common social situations

Glocalization

The idea that the marketing strategy may be global but the implementation of that strategy should be local