Communication Plan Writing

These flashcards cover key concepts and details from the lecture notes on writing communication plans.

What is the importance of a well-defined rationale in communication planning?

It sets the stage for impactful campaigns, aligning them with organizational goals and effectively addressing key issues.

What are the three components needed to deconstruct a rationale in communication planning?

Problem/Thesis Statement, Background, Call-to-Action.

What is the key difference between Goals and Objectives in communication planning?

Goals are broad statements describing desired outcomes, while Objectives are specific, measurable, achievable, relevant, and time-bound steps to achieve those goals.

What does the Socio-Ecological Model for Change emphasize in communication planning?

It emphasizes that individual behavior is influenced by multiple levels of influence: individual, interpersonal, organizational, community, and public policy.

What are Message Appeals in communication planning?

They are strategies utilized to persuade the audience, including Rationale Appeals, Emotional Appeals, and Moral Appeals.

What is the goal of using Message Intent in communication planning?

To determine what you want your audience to think, feel, or do as a result of your message.

What is the focus of Emotional Appeals in communication messaging?

They tap into emotions like fear, joy, or empathy to create a connection with the audience.

What do Rationale Appeals utilize in communication messages?

They use facts, data, and evidence to persuade the audience.

What role does the Message House play in communication planning?

It serves as a structured framework for organizing and presenting key messaging elements.

Does message-writing end in utilizing the Message House?

No, message-writing continues beyond utilizing the Message House; it involves ongoing adjustments and refinements.