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How is Theory related to Prediction ?
Theory → Hypothesis(es) → Operational Definitions → Prediction(s)
Hypothesis VS Prediction
A statement that can be true and not true
Present tense
Comes from theory
ex A attracts more customers than B
TESTABLE hypothesis
Future tense
Related to the methods of the study
ex The number of sales of A (specific measure) will be larger than the one for B
Operational Definitions
To generate testable hypotheses with specific predictions / To define abstract concepts
Descriptions of how to measure quantities => found in the METHODS section of literature
Making connection from concept to data
ex success → GPA score
ex good dancer → time it takes to learn choreography
Why are Operational Definitions important ?
To measure concepts (with vague/subjective meaning)
To ensure consistency of measurements throughout the study
To communicate ideas to others & to allow them to reproduce the study and obtain same results
What makes a GOOD Operational Definition ? (8)
Reliability → ↑ consistency of measurements
Objectivity → based on facts
No Bias → no modified measurements to make them lean towards one side of the argument
High Acceptance → recognized by literature
Cost
Ethics → considering alternatives
Practicality → actually doable
Validity → measurements must be related to the study
Reliability VS Validity
Reliability / Precision / CONSISTENCY
Consistency of measurements
⊠ Variation / Random Error ⊠
Validity / ACCURACY
Accuracy of measurements
⊠ Bias / Systematic Error ⊠
How to evaluate Reliability VS Validity ?
Must have MULTIPLE sample results (little dots) to evaluate / compare data to make a conclusion
Different types of measures for RELIABILITY (3)
Interrater reliability
rater/coder/observer
Test-retest reliability
scale/survey/test
Internal consistency reliability
split-half reliability → split results into 2 and compare them
cronbach’s alpha → pair up two results and compare
item-total → compare individual sample to total