Roche Diagnostics & Sales Process Review Flashcards

Vocabulary flashcards covering sales strategy concepts, cobas analyzer specifications and throughputs, pre- and post-analytical modules, IT workflow solutions, and clinical lab assay concepts.

Anti-Mullerian Hormone (AMH)

The first FDA-approved, fully automated assay for the assessment of ovarian reserve.

Buying Influence's Concept

What a buyer or buying influence wants to fix, accomplish, or avoid.

Economic Buying Influence

A buyer focused on the return on investment (ROI) of a solution who makes the final decision for the organization and is able to demonstrate veto power.

Electrochemiluminescence (ECL) Detection Method

A detection method whose advantages include controlled reactions, low sample volumes, wide measuring ranges, and rapid measurements.

Trigger Event

An event evidenced when a customer directly shares changes in conversation, connects them to their strategy, and demonstrates them through action.

Valid Business Reason (VBR)

A meeting plan component that highlights what is important to the customer, sets high priority, and impacts the customer's concept.

Norfentanyl

A fentanyl metabolite with higher urine concentration and longer clearance that extends the window of detection and increases parent drug detection rates by $42.1\%$.

Immunoassays

A highly sensitive type of testing used to detect the presence and amount of a specific substance in a blood or body fluid sample using a labeled antigen or antibody to generate a signal, such as light.

Analytic Process Sequence

The correct sequence of events: Sample introduction, Addition of reagent, Mixing of samples and reagent, Mixture processed according to assay instructions, Detection, and Result reported.

Roche ISE (Ion-Selective Electrodes)

System components designed to measure concentrations of specific ions.

Bottom-liner

A customer profile motivated by low operational drivers and high financial drivers.

Optimizer

A customer profile motivated by high operational drivers and high clinical drivers.

Producer

A customer profile motivated by high operational drivers and high financial drivers.

Innovator

A customer profile motivated by low operational drivers and high clinical drivers.

AutoCal

A feature whose main advantage is requiring only manual reagent calibration at installation for ~34 Chemistry tests currently available.

cobas e pack green Onboard Stability (OBS)

Onboard stability of up to 4 months on the cobas pure system.

cobas c pack green Onboard Stability (OBS)

Onboard stability of up to 6 months on the cobas pure system.

Sonic Wash

A feature utilized on the cobas pro (and not cobas pure) whose main advantage is eliminating daily maintenance.

cobas 8000 Core Unit

A core unit that reads barcodes on sample racks/tubes, serves as input/output buffer, connects to cobas 8100 via STAT port, provides a STAT port, and powers the cobas 8000 series on/off.

cobas 8000 Module Sample Buffer

A system addition designed to improve the speed and efficiency at which samples are routed within the cobas 8000 series.

cobas 4000 System

A non-integrated system designed for low volume laboratories, comprising the c311 and e411 analytical units.

cobas pure Integrated Solutions

An integrated solution designed for low to mid-volume laboratories, comprising the c303 analytical unit and e402 analytical unit.

cobas pro Integrated Solutions

An integrated solution comprising the cobas c503 analytical unit, cobas e801 analytical unit, and cobas cISE module.

cobas 6000 Analyzer Series

An analyzer series designed for mid volume laboratories, comprising the c501 and e601 modules.

cobas 8000 Modular Analyzer Series

An analyzer series designed for high volume laboratories, featuring a bidirectional track.

Input Buffer Module

A pre-analytical module offering intelligent tube type identification by dimension, weight, and cap color to screen out mislabeled samples.

Refrigerated Tube Storage (cobas p501 / p701)

Post-analytical components that maintain specimens in 41-position trays for a customer-defined duration before automatically disposing of them into a waste bin without operator intervention.

cobas p501 and p702 Capacities

Specimen capacities of 13,500 tubes for the cobas p501 and 27,000 tubes for the cobas p702.

Aliquot Station (cobas 8100)

A module that creates secondary samples without exposing laboratory staff to open sample handling.

Output Station

A station allowing automated sorting, rule-based recapping, and mid-term sample storage for samples requiring additional processing or add-on testing.

Add-on / Output Buffer

A module providing mid-term archiving for immediate, automated retrieval of samples for add-on requests within one day of the original test run.

Add-on Rack Output

A component allowing retrieval of specimens for pickup within minutes.

cobas Connection Module (CCM)

A module enabling online connection of cobas pre-analytical systems (p512/p612) to analyzers and post-analytical units, with a maximum throughput of 10,000.

cobas infinity

An IT solution with complete awareness of the Roche ecosystem that integrates automation and analytics while offering Lean Result Validation and Integrated QC.

IT Solutions Engineer (ITSE)

The role responsible for creating the technical blueprint and Statement of Work (SOW) for cobas infinity.

proBNP II

A cardiac biomarker commonly associated with diagnosing heart failure.

Troponin T

A cardiac biomarker associated with diagnosing acute coronary syndrome that is more time-critical than ProBNP for emergency chest pain patients.

Generation 5 Troponin T Transition Order

The 6-step implementation process: 1 Preparation, 2 Algorithm and Clinical Pathway Development, 3 Verification Testing, 4 Sitewide Education, 5 Go Live, 6 Monitoring and Evaluation.