when studying dogs’ digestive systems, Pavlov noticed the dog would salivate not just to taste of food, but to the sight of the dish or footsteps of person, Pavlov and his colleagues then isolated a dog in a room with a harness and a tube to measure saliva, then they presented food (US) which provoked salivation (UR), the food was then paired with a preceding tone (NS) to see if the dog would associate the stimuli, the tone paired with food (CS) began to produce salivation as well (CR), showed learning can be studies objectively