BCM MIDTERM

Research Strategy

A method that provides data needed, advances communication purpose, and generates sufficient evidence for audience acceptance.

Primary Research

Gathers new information through methods like surveys, interviews, or focus groups.

Secondary Research

Retrieves pre-existing information from sources like libraries and databases.

Population

The entire group you want to make statements about.

Sample

A subset of the population used for analysis.

Response Rate

The percentage of people who respond to a survey or communication.

Mean

The average value calculated by dividing the sum of all figures by the number of samples.

Median

The middle value in a ranked list of observations.

Mode

The number that occurs most frequently in a dataset.

Verbal Communication

Communication that uses spoken or written words.

Nonverbal Communication

Communication that occurs without words, including body language.

Internal Audiences

People within the same organization, such as subordinates, superiors, and peers.

External Audiences

Individuals outside the organization, such as customers, suppliers, and stockholders.

Criteria for Effective Meetings

Meetings must be clear, complete, correct, time-efficient, and ethical.

Conventions

Widely accepted practices that help understand and produce various types of communications.

Positive News Message

A message that elicits a positive reaction from the audience.

Gatekeeper

A person who controls access to communication, potentially stopping it before reaching the audience.

Analysing Business Communication

The process of assessing the purpose, audience, information, benefits, and ethics of communication.

You-Attitude

A communication style that focuses on the audience's perspective.

Passive Voice

A construction where the subject is acted upon rather than performing the action.

Ethnocentrism

The belief that one's own culture is the standard against which others are judged.

High-context Cultures

Cultures where most information is conveyed through context rather than explicitly stated.

Low-context Cultures

Cultures where information is conveyed explicitly and context plays a lesser role.

Team Benefits

Advantages of working in teams such as diverse perspectives, improved creativity, and risk management.

Minutes

Records of a meeting that outline discussions, decisions, and responsible individuals.

Conflict Resolution Steps

The process of addressing disagreements, checking information, discovering needs, and finding alternatives.

Ground Rules for Teams

Agreed-upon guidelines to ensure effective team functioning and communication.

Cultural Awareness

Understanding and respecting different cultural norms and communication styles.

Active Voice

A construction where the subject performs the action, making sentences clearer and more engaging.

Guidelines for Effective Writing

Practices for good writing include clarity, conciseness, organization, and audience focus.

Omission of Negatives

A technique to create positive emphasis by avoiding negative words and focusing on achievable actions.

Intrinsic Motivators

Motivational factors that arise naturally from engaging in an activity or using a product.

Extrinsic Motivators

Motivational factors that are added externally, such as rewards or recognition.