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a firm maximises its profits when…
they produce output at the level where MR = MC
explicit cost
monetary payments for resources
implicit cost
potential loss of profit after certain decisions are made
the formula for total profit
TP = TR - TC
TC including explicit and implicit costs
the formula for marginal profit
MP = MR - MC
a firm makes a loss when…
they produce output at a level where TR < TC
a firm makes normal profit when…
they produce output at the level where TR = TC
a firm makes supernormal profit when…
they produce output at the level where TR > TC