Anchoring and (Insufficient) Adjustment 

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16 Terms

1

Heuristic and Biases

A psychological approach that deals with how people make judgments and decisions based on mental shortcuts.

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2

Anchoring

A cognitive bias that describes the common human tendency to rely too heavily on the first piece of information encountered when making decisions.

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3

Money Pump

A situation where a decision maker keeps switching between options based on changing valuations, incurring losses each time.

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4

Preference Reversal

A phenomenon where individuals switch their preference between options based on how choices are presented.

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5

Expected Value (EV)

The anticipated value for a given investment or gamble, calculated as the sum of all possible outcomes, each multiplied by its probability.

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6

Gamble A (Probabilities)

11/36 probability of winning $16 and 25/36 probability of losing $1.50.

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7

Gamble B (Probabilities)

35/36 probability of winning $4 and 1/36 probability of losing $1.

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8

Primacy Effect

The tendency to remember and give more weight to the first piece of information presented.

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9

Slovic, Fischhoff, & Lichtenstein (1982) Study

A study exploring risk assessment in decision making, comparing real gamblers and students.

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10

Tversky and Kahneman (1974) Study

A foundational study on heuristics and biases that proposes various cognitive biases affecting judgment.

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11

Condition 1 (Tversky and Kahneman), UN Membership

In 1974, the estimate for African countries in the UN was 35%, which is less than 10% but more than 25%.

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12

Anchoring Effect in Auctions

Bids in a classroom auction were influenced by the last two digits of participants' Social Security numbers.

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13

Ariely, Loewenstein, & Prelec (2003) Study

This study found correlation between participants' final bids and the last digits of their SSN during auctions.

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14

Markus (1986) Study

A longitudinal study investigating the stability of political attitudes over time, showing anchoring effects in recall.

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15

Assessing Fair Market Value

Real estate agents' appraisals were influenced by the initial listing price provided to them in the evaluation process.

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16

Limitations of Human Attention

Cognitive limitations can lead to insufficient adjustment during decision making, complicating the judgment process.

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