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social psychology
the scientific study of the feelings, thoughts, and behaviors of individuals in social situations
social influence
the effect that words, actions, or the presence of other people have on our thoughts, feelings, attitudes, and behaviors
fundamental attribution error
the tendency to explain our own and other people's behavior entirely in terms of personality traits
good samaritan study purpose
measure religions influence on morality
good samaritan study results
religion had no effect on results, time pressure did
economic game study outcome
the name of the game effected what they chose, personality barely did
social situation (behaviorism definition)
objective properties of the situation
what is construal rooted in
gestalt psychology
in construal, what matters more than an objects objective, physical attributes
the way an object appears in your mind
what does construal believe about people's behavior
its based on subjective perception, not objective properties
naive realism
people think they perceive things objectively and underestimate their subjectiveness
what two motivations does construal come from
self esteem motive and social cognition motive
self esteem motive
the need to feel good about ourselves, may lead to self justification
social cognition motive
the need to be accurate
hindsight bias
the tendency for people to exaggerate, after knowing that something occurred, how much they could have predicted it before it occurred.
observational method
a researcher observes people and systematically records measurements or impressions of their behavior
observational method limits
certain kinds of behaviors are difficult to observe, does not answer why
correlational method
two or more variables are systematically measured and the relationship between them is assessed
correlation coefficient
ranges from +1 to -1
positive correlation
if variable a increases, so does variable b
negative correlation
if variable a increases, variable b decreases
no correlation
coefficient=0, correlation doesn't exist
survey method
research in which a representative sample of people are asked questions about their attitudes or behavior
advantages of survey research method
convenient, allows measuring of attitudes that are difficult to observe; uses random selection to sample representative segments of the population
disadvantages of survey research method
failure to randomly sample, inaccurate responses
Experimental design
researcher randomly assigns participants to different conditions and ensures that these conditions are identical, except for the independent variable
independent variable
the critical aspect of the situation that the researchers think would have cause and effect, what the researchers change (the number of witnesses in the study
dependent variable
the variable measured to see how it is effected by the independent variable
internal validity
making sure that nothing besides the independent variable can affect the dependent variable
external validity
the extent to which an internal study can be generalized to other situations and other people; how accurate to the real world it is
how external validity is determined
psychological realism, field experiments, replication and meta analysis
meta analysis
a statistical technique that averages the results of two or more studies to see if the effect of an independent variable is reliable
probability level
how likely it is that correlation, or the results of experiment, occurred by chance
convention in science:
considering results trustworthy if the probability level is less than 5%
3 ethical guidelines
informed consent, deception, debriefing
automatic thinking
thinking that is nonconscious, unintentional, involuntary, and effortless; is often correct
schema
a mental structure that organizes our knowledge of the social world
accessibility (in the context of schemas)
the extent to which schemas and concepts are at the forefront of people's minds and are likely to be used when making judgements
how schemas become accessible (3 ways)
related to current goal, past experience, recent experience/priming
priming
the process by which recent experiences increase the accessibility of a schema, trait, or concept
self fulfilling prophecy
when people have an expectation about what someone is like, it influences how they act towards them, which causes that person to behave consistently with the expectation
what experiment was the self fulfilling prophecy proven by
elementary experiment
availability heuristic
we make a judgement based on the ease with which we can bring something to mind
representativeness heuristic
a mental shortcut whereby people classify something according to how similar it is to a typical case; often over relied on
conjunction fallacy
people overestimate the probability of a conjunction of cases of A and B and underestimate the probability of case A, if the first case seems similar to a typical case
analytic thinking style is more common in what cultures?
western
holistic thinking style is more common in what cultures?
eastern
analytic thinking style
reasoning based on rules, not tolerant to contradiction, predicts linear trends
holistic thinking style
reasoning based on relationships between parts and family resemblance, tolerant to contradiction, predicts changeable trends
americans are more likely to focus on what parts of an image?
salient objects
japanese people are more likely to focus on what parts of an image?
the background
western emphasis in cognition
greek philosophical tradition, focus on laws governing objects independent of the context
eastern emphasis in cognition
confucianism, taoism, buddhism, emphasize the connectedness and relativity of all things
controlled thinking
thinking that is conscious and effortful, usually intentional and voluntary
what can predict behavior?
belief in free will
planning fallacy
the tendency for people to be overly optimistic about how soon they will complete a project
charles darwin's belief about facial expressions of emotion
believed that primary emotions conveyed by the face are universal, and basic emotions are evolutionarily based
ideal affect
people positively perceive others whose emotional expression matches their ideal affect
how fast do we form a first impression based on facial appearance
less than 100 milliseconds
thin slicing
drawing meaningful conclusions about another person's personality or skill based on an extremely brief sample of behavior
t/f: thin slicing is usually not accurate
false
primacy effect
the first traits we perceive in others influence how we view information that we learn about them later
good samaritan conditions
hurry and not in a hurry
economic game study conditions
"community game" and "wall street game"
palestine-israel peace plan study
israeli students read peace plan, asked if they agreed with or liked it
palestine-israel peace plan study results
students told that it was written by a palestinian author liked it less
palestine israel peace plan study conditions
"written by an israeli author" and "written by a palestinian author"
diffusion of responsibility study hypothesis
the more people who witness an emergency, the less likely someone will intervene
what is the independent variable for the diffusion of responsibility study
the number of witnesses
what is the dependent variable for the diffusion of responsibility study
whether people help in an emergency
lecturer study conditions
"cold person" and "warm person"
lecturer study results
rated same on arrogance, but rated with better humor for warm person condition
priming study conditions
memorized words like adventurous, confident, assured, and memorized words like reckless, conceited, aloof
priming study results
participants primed positively were much more likely to form a positive impression
elementary school study situation
teachers told some students will do well this semester, students actually chosen randomly
elementary school study results
those students had an increase in IQ compared to other students
goal pursuit study
make sentences out of words, then play dictator game
goal pursuit study conditions
religious words and neutral words
goal pursuit study results
participants who read religious words gave the other person more money
cleanliness and morality study conditions
clean scented room and no scented room
cleanliness and morality results
clean scented room participants were more trustworthy and charitable
availability heuristic study conditions
list 6 of your unassertive behaviors and list 12 of your unassertive behaviors
availability heuristic study results
participants who listed 6 behaviors reported that they were more unassertive than those that listed 12
free will study conditions
read passage implying the existence of free will and read passage implying the absence of free will
free will study results
participants who read the absence of free will passage were more likely to cheat on the self scored exam for money
thin slicing ceo study scenario
students were asked to rate pictures of ceos on power, warmth and leadership
thin slicing ceo study results
ratings correlated with company profits
thin slicing professor study scenario
participants rated random short clips from instructors lectures which were compared to teacher evaluations from real students
thin slicing professor study results
thin slicing evaluations and actual evaluations were very similar
the 2 theories for casual attribution
attribution theory and covariation model
what is fritz heider known for
father of attribution theory, naive or common sense psychology
attribution theory definition
the way in which people explain the causes of their own and other people's behavior
internal attribution
infer a person is behaving in a certain way because of something about the person themselves
external attribution
infer a person is behaving a certain way because of something about the situation, and that most people would behave that way in that situation
covariation model
says to form an attribution, we observe the pattern of causal factors and whether or not the behavior occurs
choices about internal vs external attributions are made using what 3 pieces of info
consensus, distinctiveness, and consistency
consensus information (attribution)
if other people behave the same way toward the same stimulus
distinctiveness information (attribution)
if the person behaves the same way to a different stimuli
consistency information (attribution)
if the behavior between the person and the stimulus is the same across time and circumstances
evaluation of the covariation model (2 points)
consistency and distinctiveness are used more than consensus; all three informations may not be available but people still make attributions