MIL 3RD QTR

Print Media

Refers to the print publications such as *books, newspapers, magazines, journals, newsletter,* and other materials that are physically printed on paper

Broadcast Media

Use electromagnetic waves (carries information) to send a message. It consists of programs produced by television networks and radio stations and films

New Media

Media that utilizes internet to access and communicate information such as *web pages, e-books, instant messaging, online shopping*, and distance learning

Media Convergence

The co-existence of print media, broadcast media, and the internet, allowing media content to flow across various platforms

 Primary Sources

These are considered as original materials. Artifacts, documents, recordings. Concrete evidences that people used in the past. EX. *Pottery, Ornaments, Accessories, and others found on historical burial sites*

Indigenous (Oral Tradition)

Connotes that it belongs to an ethnic tribe who has preserved and practice the culture and tradition of their ancestors

Secondary Sources

Documents made after the event has taken place. Give a second-hand account. Provides another angle/perspective from a different person. EX. *History books, journals, newspaper*

Tertiary Sources

Are publications that summarize and digest the information in primary and secondary sources to provide background on a topic, area, or event. EX. *Encyclopedias, Almanacs, Manuals*

Library (Public, School, Specialized)

Sources that have published books that are often considered highly reliable, accurate, and valuable

Language

codes, conventions, and messages

Media Languages

These are codes, conventions, formats, symbols, and narrative structures that indicate the meaning of media messages to an audience

Conventions

• The standard or norm

• Generally accepted way of doing things

• “Formula” for content presentation

Technical Codes

It includes the sound, camera angles, types of shots, and lightning. EX. *Ominous music*

Sender

the persona of the media output

Target Audience

listeners of the media output

Purpose

the message or objective of the sender/author

Key Content

the premise/storyline of the media output

Forms/Style

the symbolic and technical codes present in the media output

Written Codes

Pertain to the use of textual layout and language style (printed material)

Symbolic Codes

Include the language, dress or actions of characters, or iconic symbols that are easily understood

Sound

• Major-sounding scales and chords their brighter, cheerier sound

• Minor scales and chords their darker, sadder sound

Close-up

A type of shot that tightly frames a person or object. The is often used to highlight details such as eye movement, mannerisms, and minimal yet impactful actions

Full Shot

Another name for wide shot or long shot. It shows the subject fully, from head to toe. This is used for dialogue sequences, and they allow the viewer to pick up on the character’s movements and gestures. It is also far enough to establish the setting of the scene.

Extreme Long Shot

Covers a wide area thus framing the subject including a vast amount of its surroundings. It is often used to provide context for the scene or show far transportation

High-Angle Shot

Makes the subject look weak or vulnerable

Low-Angle Shot

Empowers your subject

Camera Movements

• Track, pan, zoom, tilt, dolly, truck, pedestal

• Includes dolly, panning. Tilting, and POV.

Panning

Often used to follow subject’s movements or in establishing the setting on the scene.

Tilting

used similarly as Panning but the camera moves up and down

Dolly or Tracking

usually used for emphasis or to show an entrance movement

Point-of-view shot

Or handheld shot makes the footage more engaging because the audience takes a character’s view

Camera Angles

eye-level, high, and low

Lighting

it creates a mood

Shot Sizes

close-up, long shot

Denotation

Literal or obvious meaning

Connotation

Potential or suggested meaning

Objects

To convey meaning

Setting

The showtime or place

Colour

Suggests a mood

Costume

Clothing, hair, and makeup

Body Language

Emotion and movement

Headlines

Title of the story in large type

Titles

The name of the book or film

Captions

Appears below an image

Speech Bubbles

Used in comics or cartoons