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Propaganda
It is using different methods to manipulate people into accepting an idea.
Bandwagon
This technique tries to persuade everyone to join in and do the same thing.
Testimonial
This technique uses an important person or famous figure to endorse a product.
Plain Folks
This technique uses normal people to promote a product or support a particular idea.
Repetition
This technique uses a name, keyword, or phrases repeatedly.
Transfer
This technique transfers good feelings, looks, or ideas to the person for whom the product is intended. It is also the use of symbols.
Emotional Appeal
This technique uses words to evoke positive feelings.
Name-calling
This technique uses negative words to create an unfavorable opinion of the competition in the viewer’s mind.
Faulty Cause and Effect
This technique uses a product that is credited with a positive result.
Compare and Contrast
This technique leads the viewer to believe one product is better than another, although no real proof is offered.
Snob Appeal
It is a type of advertisement that highlights the exclusivity of the product, thus creating desirability. It markets to the consumer's sense of superiority or individuality.
Thrift
Discounts, promotions, sale, free items, vouchers, etc that appeal to the idea of saving money
Card Stacking
It is hiding important product information from the unsuspecting consumer.
Hasty Generalization
It is using generalization for a certain product or group without having enough evidence or opportunity to prove it
Rhetorics
It is the art of composing and delivering persuasive speeches
Ethos
It is about the credibility of the writer.
Logos
It is appeal to logic. (Facts, Examples, Statistics, Research)
Pathos
It is the appeal to audience’s feelings.
Kairos
It is appeal to time.
Logical Fallacy
It is an error in reasoning.
Ad Hominem
Latin for “Against the man”, It is attacking the person, and not their argument.
Straw Man Fallacy
Twisted version of the Argument
Appeal to Ignorance
No evidence
False Dilemma
Also known as Either-or Fallacy, It is limiting something to two choices, when in fact there are more.
Slippery Slope
It consists of imaginary events leading to “worst case scenario” if something happens
Circular Argument
It is when an argument is just repeated.
Red Herring
It is bringing up something somehow related but irrelevant to the topic.
Tu Quoque
Latin for “You too”, It is pointing out hypocrisy in the other person.
Fallacy of Sunk Costs
It is derived from an economic term that refers to any past expenses that can no longer be recovered.
Appeal to Authority
It cites irrelevant authorities, poor authorities, or false authorities.
Equivocation
Also known as Ambiguity, It is when the double meanings of a word is used for an argument (e.g. right meaning both “correct” and “the direction, opposite of left”)
Euphemism
It is sugarcoating words (making something sound good even though it isn’t)
Appeal to Pity
It appeals to the compassion and emotional sensitivity of others when these factors are not strictly relevant to the argument.
Bandwagon Fallacy
It assumes something is true (or good) because other people think so.
Post Hoc
Latin term for “Faulty Cause and Effect”, It is assuming that an event was the cause of a later event because it happened earlier.
Appeal to Tradition
It assumes a belief is good and/or true because it is traditional.
Persuasion
One’s ability to convince others to reconsider their points of view, to commit to purchasing merchandises or services foreign to them, or to take a course of action that they would not normally consider.
Rhetorical Questions
They are questions that are not intended or meant to be answered.
Emotive Language
They are word choices designed to arouse, stimulate, or invoke a strong emotional response from the audience.
Exaggerations
They are statements that are amplified, more prominent, or over-the-top. (In figurative language: Hyperbole)
Facts and Statistics
Various pieces of Information, made up of figures and data that can be used as reliable and factual pieces of evidence.
Alliteration
The same letter or consonant sound is used repeatedly in phrases or sentences.
Rule of Three
The utilization of three adjectives to prove a point and emphasize the degree of importance of a specific word.
Inclusive Language
The technique of consciously adding the readers in the delivery of the persuasive text.