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Political ideology
A set of political ideas and beliefs on how society should function in achieving and prioritizing goals and methods; influenced by generational effects and life cycle effects, political events, political socialization
Political culture
An overall set of values widely shared within a culture
Demographics
The science of population changes
Political socialization
The process by which individuals develop political beliefs, values, opinions, and behaviors; family, schools, peers, media, and social environments (including civic and religious organizations) contribute to the development of an individual’s political attitudes and values
Agents of socialization
Various influences that shape an individual’s political beliefs and behaviors, including family, schools, and media
Generational effects
Experiences shared by people of a common age
Life-cycle effects
Experiences a person encounters during different life stages
Polling
Process of surveying a specific group of individuals on their opinions, beliefs, or preferences
Scientific polling
A human research survey of public opinion using statistical information to randomly select representative respondents and obtain timely results through unbiased questioning
Sample polling
Surveying a small group of people to represent a population
Random sample
A key technique employed by survey researchers, which operates on the principal that everyone should have an equal probability of being selected for the sample
Stratified sample
A statistical method used to ensure subgroups in a population are represented in a sample
Sampling error
The level of confidence in the findings of a public opinion poll. The more people interviewed, the more confident one can be of the results
Poll validity
How much trust can be put in a poll
Opinion poll
Measuring public opinion on various issues
Benchmark poll
Creating baseline views of a candidate
Tracking poll
Following how views of a candidate change during a campaign
Entry/exit polls
Collecting data on why people voted the way they did
Keynesian economics
Named after English economist John Maynard Keynes, the theory emphasizing that government spending and deficits can help the economy deal with its ups and downs. Proponents of his theory advocate using the power of government to stimulate the economy when it is lagging
Supply side economics
An economic theory, first applied during the Regan administration, holding that the key task for fiscal policy is to stimulate the supply of goods, as by cutting tax rates
Monetary policy
Consists of actions taken by the Federal Reserve (the Fed) to influence interest rates which affect broader economic conditions
Fiscal policy
Consists of actions taken by Congress and the president to influence economic conditions and includes Keynesian and supply-side positions
Party platform (Democrat)
A major political party that generally aligns more closely to liberal ideological positions ; D or DEM
Party platform (Republican)
A major political party that generally aligns more closely to conservative ideological positions ; R or GOP
Liberal ideology
Favor more governmental regulation of the marketplace ; generally favor more national government involvement to address some social issues such as education and public health, with less responsibility for these issues left to state governments
Conservative ideology
Favor fewer regulations in the marketplace ; generally favor less national government involvement to address some social issues such as education and public health, with more responsibility for these issues left to state governments
Libertarian ideology
Favor little or no regulation of the marketplace beyond the protection of property rights and voluntary trade ; generally favor little national or state government involvement except when national or state government is protecting private property or individual liberty
Horserace journalism
Journalism that focuses more on who’s winning than candidate’s policy agenda or debates