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Business Change
is the alterations of behaviours, policies, and practices of a business
Proactive Change
involves a business changing to avoid future problems or take advantage of future opportunities
Reactive change
involves a business changing in response to a situation or crisis.
Reactive vs Proactive (SIMS)
-Both are used by a manager to implement change
-Both involve the biz undertaking change for future benefits, such as growth, progression or to improve brand image
-Both require the support of a manager who must utilise their skills to implement the change successfully
Reactive vs Proactive (DIFFS)
-Proactive is where the biz takes advantage of an opportunity avoiding future problems, reactive change occurs in response to a crisis
-proactive uses low risk strategies, reactive uses high risk
-proactive is more planned, coordinated and controlled. Reactive is more spontaneous, urgent and pressured
Key performance indicators
are criteria that measure a businesses efficiency and effectiveness in achieving its different objectives
Percentage of market share
measures the proportion of a businesses total sales, compared to the total sales in the industry, expressed as a percentage figure
Net profit figures
are calculated by subtracting total expenses incurred from total business revenue earned, over a specific period of time.
Rate of productivity growth
the change in the total output produced from a given level of inputs overtime, expressed as a percentage figure
Number of sales
the total quanitity of goods and services sold by a business over a specific period of time
Number of customer complaints
is the number of customers who notified the business of their dissatisfaction over a specific period of time
Rates of staff absentation
are the avergae number of days employees are not present when scheduled to be at work, for a specific period of time
Level of staff turnover
It is the percentage of employees who leave a business over a specific period and must be replaced.
Number of workplace accidents
measures the amount of injuries and unsafe incidents that occur at a work location over a period of time
Level of wastage
the amount of inputs and outputs that are discarded during the production process
Number of website hits
The amount of customer visits that a business's online platform receives for a specific period of time.
Force field analysis
is a theoretical model that determines if businesses should proceed with a proposed change. this model identifies and examines factors that promote or hinder the change from being successful. Factors can be classified as driving forces or restraining forces.
Driving forces
are factors affecting the business environment that prompt and support business change
Restraining forces
are factors that resist a business change or actively try to stop it
Weighting
The process of scoring and attributing a value to the driving and restraining forces. The biz first identifies the driving forces that promote the proposed change. Then the biz identifies the restraining forces that resist the proposed change
Ranking
involves arranging the force sin order of value and determining the total score of driving and restraining forces
Implementing a response
Refers to the action that can be taken to strengthen the driving forces, reduce or eliminate the restraining forces, and/or implement the actual change.
Evaluating a response
the process of the business determining whether the change has been successfully implemented or not
Force field analysis (ADS)
-biz can weigh up whether the change is worth undertaking
-allows a timeline to be developed and additional resource requirements to be identified
-allows the biz to identify those people within the biz who are supportive of the change and those restraining the change
Force Field analysis (DISADS)
-Time consuming
-Conducting the analysis will require a business resources, at a cost to the business
Owners as a driving force
drive chnage because they have a personal and financial interest in the businesses long term success and competitiveness
Managers as a driving force
change by supporting initiatives that improve performance, using their leadership and attitude to influence others.
Employees as a driving force
for change when it leads to better working conditions, wages or benefits
Pursuit of profit as a driving force
when profits decline or market conditions shift, businesses are motivated to adapt and explore new strategies
Reduction of costs as a driving force
drives chane as businesses seek to imporve efficiency and eliminate unnecessary expenses
Competitors as a driving force
because businesses must adapt to stay competitive in their market, changes in pricing, technology, or marketing rivals can impact on businesses performance, prompting a response
Legislation as a driving force
because businesses must comply with laws to avoid penalties or closure
Globalisation as a driving force
drives change as businesses face increased international competition and must adapt to a global market. It enables access to cheaper production methods and new markets, encouraging businesses to lower prices and improve efficency.
Technology as a driving force
as it allows businesses to imrpove efficency, reduce cost, and increase productivity through advancements like automation and AI
Innovation as a driving force
drives change by pushing businesses to improve or develop new products and services to stay ahead of competitors, continuous innovation helps increase sales, market share, and customer satisfaction
Societal attitudes as a driving force
drives chnage because businesses must adapt their operations to align with evolving values and expectations to maintain customer trust and sales
All driving forces
- owners
- managers
- employees
- competitors
- legislation
- pursuit of profit
- reduction of costs
- globalisation
- technology
- innovation
- societal attitudes
Managers as a restraining force
can restrain if they don't believe it benefits the business pr if it threatens their authority. Because they hold power, overcoming their resistance usually requires negotiation or modifying the change proposal
Employees as a restraining force
may restrain due to fear of job loss, uncertainty, or disruption to routines, sometimes even using industrial action to oppose it.
Legislation as a restraining force
laws can restrict or prevent changes if new regulations don't allow them, forcing businesses to comply or risk penalties.
Organisational inertia as a restraining force
Establishing routines and processes can make businesses resistant to change because staff are comfortable with the status quo. Overcoming this may require leadership changes, restructuring or creating a culture that encourages innovation
Time as a restraining force
deadlines or timing pressure can limit when and how quickly changes are made, sometimes delaying progress
Financial considerations as a restraining force
change usually costs money for things like new equipment, training or redundancies, so insufficient funds can block or delay change.
All restraining forces
Managers
Employees
Time
Organisational Inertia
Legislation
Financial Considerations
Porters lower cost strategy
involves a business offering customers similar or lower-priced products compared to the industry average, while remaining profitable by achieving the lowest cost of operations among competitors
Porters lower cost pricing approaches
1 - Charging a similar price to competitors
2 - charging slightly lower prices than competitors
3 - charging much lower price then competitors
Porters lower cost methods of reducing operation costs
Reducing ops cost:
-Basic no frill products
-Reducing expenditure on marketing and advertising
-lowering costs of labour and operations through overseas manufacturing
Reducing costs of supplies:
-obtaining discounts from supplier by purchasing supplies in bulk
-securing cheaper supplies from global sourcing of inputs
-maintaining low inventory supplies by using just in time
Porters lower cost (ADS)
Attractive to cost-concious customers
Creates barries to entry for new competitors as its challenging for them to match lower prices of operations but still remain profitable
reduces expenses of operations
Porters lower costs (DISADS)
standardised or basic products may not meet the needs of customers who have specific needs
customers are not loyal to particular brands if another biz offers cheaper they would most likely switch
low prices may result in customer perceptions that the good or service is of lower quality
Porters differentiation strategy
involves offering customers unique services or product features that are of perceived value to customers, which can then be sold at a higher price than competitors
Porters differentiation strategy point of differentiation
a biz can create a point of diff by:
-introducing new tech
-innovating its original good or service
-improving durability, meaning the product lasts longer because of high quality materials or design
-advertising a brand image that portrays a status or image aligned with the customers personal values
Porters differentiation (ADS)
-customers are often loyal to the business due to the unique features not offered by competitors
-quicker sales from loyal customers when new products are introduced
-can change a premium price for its products as customers cant purchase it elsewhere
Porter's Differentiation (DISADS)
-can be difficult to provent competitors from replicating points of differentiation
-high selling prices can deter cost-concious customers
-high investments of time and money may be required
Porters strategies (SIMS)
-both increase a biz's profitability by providing a competitive advantage
-both focus on value creation for a customer
Porters strategies (DIFFS)
-lower costs sells similar or lower prices, differentiation sells at premium prices
-lower cost targets cost-concious customers, differentiation targets customers that are not price sensitive
-lower cost focuses on internal focus on operating processes, differentiation focus on external focus on meeting customer needs