Digital Marketing

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Digital marketing

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is the process of promoting a brand, service or product on the internet by leveraging online marketing tactics such as social media marketing, search engine marketing, and email marketing.

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Digital marketing differs from traditional marketing in that it involves the use of online channels and methods that enable businesses and organizations to monitor the success of their marketing campaigns, often in real time, to better understand what does and doesn’t work.

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What is the difference of digital marketing to traditional?

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24 Terms

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Digital marketing

is the process of promoting a brand, service or product on the internet by leveraging online marketing tactics such as social media marketing, search engine marketing, and email marketing.

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Digital marketing differs from traditional marketing in that it involves the use of online channels and methods that enable businesses and organizations to monitor the success of their marketing campaigns, often in real time, to better understand what does and doesn’t work.

What is the difference of digital marketing to traditional?

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digital presence

The role of Digital Marketing in the business world is important for building a solid online or _____.

is how your business exists and represents itself. It is how your business appears online.

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  • It increases your market reach

  • It helps to target your audience better

  • It improves user engagement

  • It allows you to build brand reputation

  • It helps you to generate better revenues

Benefits of Digital Presence:

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Website Marketing

Companies often use their own website as the centerpiece of their digital marketing activities. The most effective websites represent the brand and its products and services in a clear and memorable way.

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Pay-Per-Click Advertising

enables marketers to reach audiences on news and other websites and digital platforms through paid ads.

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Content Marketing

The goal of content marketing is to reach potential customers through the use of written, visual, or video content that interests them. That content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even pay-per-click campaigns

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Email Marketing

is still one of the most effective digital marketing channels, though many people associate it with spam and treat such messages accordingly.

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Search Engine Optimization

is the process of optimizing your website to rank higher in search engine results pages (SERPs). By improving your site's visibility, you can attract more organic traffic.

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social media marketing

The primary goals of a _______ campaign are to build brand awareness and establish trust. As you go deeper into social media marketing, you can use it to obtain leads and as a direct marketing or sales channel

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Affiliate Marketing

is one of the oldest forms of marketing, and the digital world has given it new life. In affiliate marketing, companies and individual "influencers" promote another company's products and get a commission every time a sale is made or a fresh lead is added to their list.

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Video Marketing

A lot of internet users turn to sites like YouTube before making a buying decision, to learn how to do something, to read a review, or just to relax. Marketers can use any of several video marketing platforms, including Facebook Videos, Instagram, and TikTok, to run a video marketing campaign

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Influencer Marketing

can help you gain reach in a targeted audience and drive campaign performance. The key is to partner with an influencer that aligns with your brand and has an audience that will be interested in your product or service.

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Text Messaging

Companies also use text messages (formally known as SMS, or short message service) to send information about their latest products and promotions.

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Marketing Funnel

is a series of stages that guide prospective customers along the journey toward engagement and conversion.

is a multi-stage process that guides potential customers from first learning about a product to making a purchase.

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AIDA model

Marketing teams often use the, which stands for ___,____,___,___, to create targeted strategies that move people through these stages.

first developed in 1898 by E. St. Elmo Lewis, an advertising advocate.

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Awareness

When someone becomes aware of your brand, product, or service.

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Interest

When someone becomes aware of your brand, product, or service.

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Desire

When someone evaluates your product or service. This stage is also known as “Consideration.”

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Action

When someone becomes a customer. This stage is also known as “Conversion.”

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Top of the funnel

awareness stage, The goal is to “open up the funnel,” i.e., introduce your brand to as many relevant people as possible and attract prospects.

Use this lead generation stage to attract prospects, and show them what you have to offer:

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Middle of the funnel

interest stage, to capture a person’s interest, nurture it, and convince them you’re the right product for the job.


Once potential customers enter the ______, they’ve engaged with your brand in a meaningful way: maybe they’ve subscribed to an email list, are following you on social media, or have signed up for a webinar.

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Bottom of the funnel

desire and action stage, is the last place prospective customers go before they convert. You’ve gotten their attention, built trust, and fostered a relationship with them.

Use this stage to convert prospects—give them specific reasons to choose your brand over your competitors: