Emotion and Cognition

What is flashbulb memory theory?

A theory stating that highly detailed, vivid 'snapshots' of surprising and emotionally arousing events are stored in memory.

Who proposed the flashbulb memory theory?

The flashbulb memory theory was proposed by Brown and Kulik.

What triggers the special biological mechanism in flashbulb memory theory?

Surprising and emotionally arousing events trigger the special biological mechanism that leads to permanent memory storage.

(+) What is one advantage of flashbulb memory theory?

It biological supports the role of emotion in memory.

(+) What does the flashbulb memory theory highlight?

the different types of memory processing

(-) Name a disadvantage of flashbulb memory theory.

Confidence in a memory does not equal its accuracy.

What challenge does cultural differences present to the flashbulb memory theory?

Cultural differences challenge the universality of the theory.

What is a limitation regarding measuring personal relevance in flashbulb memory theory?

It is difficult to measure personal relevance, surprise, and rehearsal accurately.

Why is it hard to verify memory accuracy in flashbulb memory theory?

It is impossible to verify memory accuracy.

What is a critique regarding the measurement of emotional state in flashbulb memory theory?

There is no direct way to measure emotional state at the time of encoding.