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Marketing
Group of activities designed to facilitate and expedite the selling of goods and services.
The Product
Includes the tangible (or intangible) item and its capacity to satisfy a specific need.
The Price
Refers to the money or other considerations exchanged for the purchase or use of the product, idea, or service.
The Place
Importance of locating companies where they can be easily reached by customers.
The Promotion (McCarthy & Perreault)
Involves communicating information between seller and potential buyer to influence attitudes and behavior.
Advertising
A paid message in mass media to inform or persuade people about products, services, beliefs, or actions.
Mass Media
Includes television, radio, magazines, and newspapers.
Publicity
Promotional tool that publishes news or information about a product, service, or idea on behalf of a sponsor without payment.
Personal Selling
Oral presentation in a conversation with prospective purchasers to make a sale.
Sales Promotion
Any paid attempt to communicate with customers other than advertising, publicity, and personal selling.
Note 
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