ENG 101 - Review quiz #1

What's the difference between visual and linguistic rhetorical analysis?

Visual rhetorical analysis analyzes images and visual elements while linguistic rhetorical analysis analyzes words and language.

FAB 4 rhetorical appeals/strategies/devices

• Logic

• Credibility

• emotion

• time

Rhetorical - basic definition list of elements:

• genre

• bias

• medium

• audience

• purpose

• stance

• context

Rhetoric

art/craft of persuasion

Rhetorical situation

circumstances of a situation of communication

content

the information, ideas, words, or images that happen inside the message.

context

The circumstances, background, or situation surrounding a message.

purpose

of creation desired impact on audience

Bias

opinionated implicit explicit

Stance

position on topic

medium

method of delivery

genre

different types of writings with associated conventions of form → expectations & habits

exigence

motivation

Logic (Logos)

Data, facts, evidence, stats

Credibility (Ethos)

name dropping of source, source transparency, to be perceived as trustworthy leans as reputation and character

Emotions (Pathos)

Using feelings and emotional reactions to persuade an audience.

Time (kairos)

Date/time stamps → relevance & timeliness, sense of urgency