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Wilhelm Wundt
Role: "Father of Experimental Psychology"
Contribution: Established the first psychology laboratory in Leipzig, Germany, in 1879. Used introspection (looking inward) to try and identify the basic structures of the mind.
Associated With: Structuralism
William James
Sigmund Freud
Role: Famous and controversial figure who developed a comprehensive theory of personality.
Contribution: Emphasized the importance of the unconscious mind, childhood experiences, and psychosexual stages. His therapeutic technique was psychoanalysis.
Associated With: Psychoanalytic/Psychodynamic Perspective
John B. Watson
Role: The "Father of Behaviorism"
Contribution: Argued that psychology should be the scientific study of observable behavior. Famously conducted the "Little Albert" experiment to demonstrate that emotions could be conditioned.
Associated With: Behaviorism
B.F. Skinner
Role: The most influential behaviorist.
Contribution: Emphasized the role of consequences (rewards and punishments) in shaping behavior through operant conditioning. He rejected the study of the "inner mind" as unscientific.
Associated With: Behaviorism
Carl Rogers
Role: A central figure in humanistic psychology.
Contribution: Emphasized the importance of free will, self-actualization, and a positive, growth-oriented environment for therapy. Developed client-centered therapy.
Associated With: Humanistic Perspective (often paired with Abraham Maslow)
Abraham Maslow
Role: A founder of humanistic psychology.
Contribution: Created the hierarchy of needs, a pyramid representing the path to self-actualization (achieving one's full potential).
Associated With: Humanistic Perspective
Ivan Pavlov
Role: A Russian physiologist whose work inspired behaviorism.
Contribution: Discovered classical conditioning by accident while studying digestion in dogs. He showed how a neutral stimulus (a bell) could come to elicit a reflexive response (salivation) through association.
Associated With: Behaviorism
Jean Piaget
Role: A pioneering developmental psychologist.
Contribution: His theory of cognitive development in children was a major force in shifting psychology's focus back to the study of mental processes (the mind), which helped launch the cognitive perspective.
Associated With: Cognitive Perspective