Target Audience Definitions

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Last updated 6:51 PM on 6/11/26
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4 Terms

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Socio-demographic

Media targeted to people based on what part of society they are in e.g. upper class, working class, middle class

2
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Psychometrics

Media targeted to people based on their personality type e.g. the aspirer, explorer, struggler

3
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Geo-demographic

Media targeted to people based on where they are in the world e.g. western, eastern

4
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Age and gender

Media targeted to people based on their age and gender e.g. female, young adult