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Explain what is meant by the term 'universality' (2)
* Any underlying characteristic of human beings that is capable of being applied to all...
* ...despite differences of experience and upbringing.
What does the acronym WEIRD stand for (5) and why it is an important concept (3)?
* Western
* Educated
* Industrialised
* Rich
* Democratic
* Psychological research is mostly based on sampling of pps from WEIRD cultures
* i.e., culturally biased samples
* Not generalisable
Explain what is meant by the term 'cultural bias' (2)
* Ignore cultural differences
* Interpret all phenomena through the lens of one's own culture
Explain what is meant by the term 'ethnocentrism' (2)
* Judging other cultures by the standards & values of one's own culture
* Involves moral / political judgement of superiority
Explain what is meant by the term 'cultural relativism' (2)
* Norms and values / ethical and moral standards vary between cultures
* They can only be understood within specific cultural contexts