2B - Maslow's Hierarchy of Needs

Maslow’s Hierarchy of Needs acronym SESAP

• Self - Actualisation

• Esteem Needs

• Social Needs

• Safety and security needs

• Physiological Needs

Physiological needs include

Food and water

Physiological needs in a business context include

Job and income

Safety needs include

shelter and clothing

Safety needs in a business context include

• Pay

• occupational health and safety

• Job security

Social needs include

love, affection and a sense of belonging

Social needs in a business context include

• Teamwork

• Social Activities

• Staff functions

Esteem needs include

Respect and sense of accomplishment

Esteem needs in a business context include

• recognition

• delegation

• empowerment

Self-actualisation includes

Personal fulfillment and reaching full potential

Self-actualisation needs in a business context include

• Promotions

• Opportunities for advancement

Strengths of Maslow’s Hierarchy

• It gives managers a clear structure that they can build into the business, so that all employees can experience motivation

• Employees can reach their full potential at their own pace

• Managers can then relax and allow employees to succeed themselves

Limitations of Maslow’s Hierarchy

• It assumes all employees are motivated by the same things in the same order of priority —> subjective

• Assumes nothing else motivates employees

• Employees may be at different stages so its hard to measure or track progress