Unit 3 Magazines

Illustrations

added images to current events

Transcontinental railroad

made shipment easier

Postal Act of 1879

made postage rate lower

Imagined communities

socially constructed groups that people identify with rather than seeing themselves as individuals with only local identities

Circulations

subscriptions, single copy sales, pass-along

Advertising

rise of consumer society

Yellow journalism/ Muckrakers

investigative journalism (crawling in muck and uncovering a story)

Ida Tarbell

exposed standard oil

Ladies Home Journal

first to reach 1m circulations

General Interest Magazines

addressed a wide variety of topics

Saturday Evening Post

romanticizing American life and culture

Reader’s Digest

pocket size, short reads

Time

interpretive journalism

Life

pass-along readership, photojournalism

Magazines vs TV

start specialization

Specialization

more loyal; churn rate, targeted audiences for advertising

Churn rate

The percentage of subscribers that will subscribe

TV Guide

Magazine dedicated to TV

Commercial magazines

magazines that are published for profit, targeting a general or specific audience for advertising and consumer interests

Non commercial magazines

Magazines that do not operate for profit and are typically funded by donations, grants, or subscriptions, often focusing on specific interests or communities

Magazines are grouped by

Advertiser type, Target demographic

Target demographics

gender, age, audience interest areas